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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for effective landing page creation

Creating effective landing pages is crucial for maximizing ROI in your digital marketing campaigns. Instapage offers an all-in-one solution that allows marketers in various sectors like business services, tech, and education to craft high-converting pages efficiently and without the need for extensive coding knowledge.

Understanding the power of Instapage templates

Instapage provides over 100 ready-to-use landing page templates. These templates are designed with conversion in mind and allow you to hit the ground running with your campaigns. Each template is customizable and integrated with lead generation elements, ensuring that you can capture leads effectively from day one.

  1. Conversion-Focused Designs: All templates are built for high performance, optimizing the user experience and increasing conversion rates.
  2. Quick Customization: Use intuitive builders to modify any aspect of the template to fit your brand's aesthetic.
  3. Lead Generation Tools: Pre-built elements like forms and call-to-action buttons streamline the process of capturing leads.

Creating and optimizing your landing page

With Instapage, the process of creating a landing page is straightforward. You need to follow these essential steps to ensure your page is optimized for conversions.

  1. Select a Template: Choose from over 100 conversion-focused templates so you can start with a strong foundation.
  2. Customize Content: Personalize the text, images, and lead capture forms. Use dynamic text replacement to cater to specific audience segments.
  3. A/B Testing: Implement A/B tests to evaluate different versions of your page and optimize for better performance based on analytics.

Leveraging collaboration features

To improve speed and efficiency, Instapage includes collaboration tools that allow multiple users to work on a landing page together.

  1. Real-Time Edits: Make instant changes and see updates live, reducing turnaround time on projects.
  2. Integration with Teams: Share landing pages seamlessly with team members and other stakeholders for collaborative feedback.
  3. Feedback Tools: Use comment features to receive feedback directly on the page, enabling streamlined communication.

By following these steps using Instapage, marketers can ensure their landing pages are not just visually appealing but also highly effective in converting visitors.

Start creating your optimized landing pages today and see how Instapage can transform your marketing campaigns into real results.

Ready to boost your conversions? Sign up for Instapage and gain access to all the tools needed for successful landing page creation.

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