Find your competition website template optimized for Smart home display and reach your audience wherever they are

Instapage competition website templates look great and convert on any device, including Smart home display. Start customizing it now!

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Honey
Zendesk
Vimeo
Garthner
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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to landing page optimization with Instapage

Leveraging optimized landing pages is essential for driving conversions in today's digital marketing landscape. Instapage provides marketers with a versatile platform designed to maximize ROI through tailored landing pages that cater specifically to their audience needs. This guide will walk you through the key steps in utilizing Instapage's powerful features to enhance your marketing campaigns effectively.

Understanding the essentials of landing page optimization

Landing page optimization is crucial in achieving high conversion rates for your marketing campaigns. An efficient landing page not only captures attention but also guides users seamlessly towards taking desired actions. Instapage enables you to create optimized landing pages with user-friendly features, allowing for adjustments based on analytical data.

  1. High-converting templates: Access over 100 customizable templates geared towards various industries such as education and tech.
  2. Rapid page creation: Use intuitive drag-and-drop builders to construct landing pages without any coding, enabling quick deployments.
  3. Built-in analytics tools: Monitor user engagement through detailed metrics, utilizing heatmaps to uncover on-page behavior.

Step 1: Create your landing page with Instapage

Start by selecting a template that resonates with your campaign goals. With Instapage, creating a landing page is straightforward thanks to the extensive library of layouts designed for optimal performance.

Step 2: Optimize your landing page for conversions

After designing your landing page, focus on optimization strategies to enhance its effectiveness. Here are key practices to follow:

  1. Utilize A/B testing: Experiment with different headlines and calls-to-action to measure which combinations yield better results.
  2. Incorporate dynamic text replacement: Tailor messages to users' search queries, ensuring your content resonates on a personal level.
  3. Implement detailed heatmaps: Analyze user interactions to refine page layouts and content positioning based on actual user behavior.

Step 3: Personalize and refine experiences

Personalization is the cornerstone of effective digital marketing. By delivering tailored content based on user demographics or behavior, you can significantly increase engagement.

  1. Dynamic audience segmentation: Adjust content dynamically to fit the various user personas you target.
  2. Instant collaboration: Facilitate feedback and page edits in real-time with your team to ensure prompt adjustments based on insights.
  3. Advanced tracking: Use Instapage's data tools to measure audience engagement metrics and adjust strategies as needed.

Emphasizing these strategies will help you create a powerful presence online, ensuring your landing pages effectively drive conversions.

Ready to elevate your marketing campaigns? Start using Instapage today to design optimized landing pages that deliver results and enhance user engagement.

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