Choose our competition website template compatible with BigCommerce and turn visitor interactions into conversions
Streamline your content management with competition website templates designed for compatibility with BigCommerce.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A comprehensive guide to using Instapage for landing page optimization
Instapage is a leading all-in-one landing page and conversion rate optimization (CRO) platform designed to support marketers in maximizing the effectiveness of their digital campaigns. Its robust features enable swift creation and optimization of landing pages that deliver remarkable results, tailored to meet the diverse needs of various industries, including business services, tech, and education in the USA.
Understanding the importance of landing pages
Landing pages play a pivotal role in converting visitors into leads. They are specialized pages specifically designed to encourage a single action, such as signing up for a newsletter or making a purchase. According to recent studies, personalized landing pages can significantly increase conversion rates, making a focused approach paramount to campaign success.
- Targeted messaging: Create a unique message for different audience segments to ensure relevance.
- Clear calls to action: Clearly define the action you want visitors to take, making it easy for them to respond.
- Mobile optimization: Given the rise in mobile traffic, ensure your pages are fully responsive.
Step 1: Selecting the right template
To kick off your landing page creation, start by selecting a template that aligns with your campaign goals. Instapage offers over 100 high-converting templates that can be tailored to any industry requirement. Choose a design that resonates with your brand and effectively communicates your value proposition.
Step 2: Customize your landing page
Once you've selected a template, the next step is customization. Use Instapage’s intuitive drag-and-drop builder to modify elements like images, text, and colors to match your branding.
- Dynamic text replacement: Tailor content dynamically based on the source of your traffic, ensuring visitors see personalized messages.
- Integrating lead generation elements: Utilize forms and lead magnets that are compelling and easy to fill out.
- A/B testing: From headlines to button colors, experiment to see what leads to higher conversions.
Step 3: Optimize and analyze your performance
Optimization does not end once your page is live. Make use of Instapage’s built-in analytics tools and heatmaps to gain insights into user behavior. This data will help you make informed decisions regarding future iterations of your pages.
- Heatmaps: See where users click most often to assess areas needing improvement.
- Conversion tracking: Set up goals to measure how many visitors complete your desired actions.
- Detailed reporting: Use the analytics dashboard for performance comparisons and insights.
By following these steps, you can leverage Instapage to create high-converting landing pages that propel your marketing campaigns forward. Effective use of this platform minimizes time and increases the potential ROI on your marketing efforts.
Ready to transform your digital marketing campaigns? Start your journey with Instapage today and watch your conversions soar.
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