Find your comparison website template optimized for Windows desktop and reach your audience wherever they are

Instapage comparison website templates look great and convert on any device, including Windows desktop. Start customizing it now!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for landing page optimization

Instapage simplifies the creation of effective landing pages, empowering marketers across various sectors, including business services and tech. By leveraging the platform's powerful features, you can significantly enhance your conversion rates while maximizing ROI on your digital campaigns. This guide will offer a step-by-step walkthrough of leveraging Instapage for optimal campaign performance.

Step 1: Choosing and customizing your landing page template

With over 100 pre-designed templates available on Instapage, selecting the right one is essential to cater to your target audience. Customization allows you to adjust layouts to fit your brand's identity while using dynamic text replacement to personalize content based on visitor data.

  1. Choose a template: Explore 100+ options tailored for various industries.
  2. Customize layout: Use drag-and-drop functionalities for easy adjustments.
  3. Incorporate brand elements: Ensure colors, fonts, and logos align with your brand for consistency.

Step 2: Implementing lead generation elements

Incorporating lead generation elements is vital for capturing visitor information. Use ready-made forms, chat options, and call-to-action buttons strategically placed throughout your landing pages to enhance user engagement.

  1. Add forms: Integrate easily customizable forms for capturing leads.
  2. Utilize chat features: Provide real-time assistance to visitors and address queries.
  3. Strategic CTAs: Position calls-to-action prominently to improve conversion chances.

Step 3: Optimizing for performance and conversions

Optimization is key to improving the effectiveness of your landing pages. Track user behavior using heatmaps, conduct A/B testing, and utilize the analytics dashboard for insights into audience performance.

  1. Analyze user behavior: Use heatmaps to understand where users engage most on your page.
  2. Conduct A/B testing: Compare different page versions to identify top performers.
  3. Utilize the analytics dashboard: Monitor key metrics to make data-driven adjustments.

By carefully executing each step, you'll create high-converting landing pages tailored to your marketing goals.

In conclusion, Instapage offers unparalleled tools to help marketers build, optimize, and scale landing pages effectively. By following this guide, you'll maximize your marketing efforts and achieve impressive results.

Take the next step in your digital marketing journey today. Sign up for Instapage and start transforming your campaigns into high-performing assets!

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