Find your comparison website template optimized for Smart home display and reach your audience wherever they are

Instapage comparison website templates look great and convert on any device, including Smart home display. Start customizing it now!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

The ultimate guide to landing page optimization using Instapage

To effectively boost your marketing campaigns, understanding landing page optimization is crucial. Instapage offers a suite of powerful tools that enables marketers to create high-converting landing pages tailored to their specific audience needs. With over 100 templates and intuitive features, you can quickly launch and optimize pages that not only attract but also convert leads into customers.

Getting started with Instapage

Instapage simplifies the landing page creation process, allowing you to build and experiment without needing coding skills. Begin by selecting a template that resonates with your brand message and marketing goals. You can utilize the drag-and-drop editor to customize layouts, add multimedia elements, and adjust content for personalization. Every feature is designed to enhance user engagement and drive conversions.

  1. Choose from 100+ high-converting templates tailored for various industries.
  2. Leverage the drag-and-drop editor to make instant changes and visualize effects in real time.
  3. Integrate lead generation forms seamlessly to capture vital customer information.

Optimizing landing pages for better conversions

Once your page is created, the optimization process begins. Use built-in A/B testing features to compare different page layouts, CTAs, and headlines. Experimentation is key; make data-driven changes rather than relying solely on intuition.

  1. Utilize heatmaps to pinpoint where users click most often, guiding design improvements.
  2. Run A/B tests on headlines and CTAs to identify which ones resonate best with your audience.
  3. Evaluate user behavior through detailed analytics, which inform future page adjustments.

Personalizing user experiences

Personalization enhances user engagement significantly. Instapage allows for dynamic content and targeting through tools like dynamic text replacement. Aligning specific ads to uniquely tailored landing pages can increase conversion rates by ensuring relevancy.

  1. Employ dynamic text replacement to customize landing page content based on visitors' search terms.
  2. Use AdMaps to connect ads directly to personalized landing pages for cohesive messaging.
  3. Monitor audience metrics to further refine personalization strategies and improve engagement.

In summary, optimizing your landing pages with Instapage is an essential step toward maximizing ROI. With its comprehensive toolset, marketers can effectively test, analyze, and iterate their campaigns in real-time, driving better results.

Ready to transform your marketing strategy? Start using Instapage today and watch your conversion rates soar as you leverage powerful landing page optimization tools tailored to your needs.

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