Utilize Instapage's comparison website template optimized for Microsoft Edge for maximum efficiency
Get high conversion rates with our Microsoft Edge-optimized comparison website template. Created for marketers to build great SEO-optimized landing pages with ease!

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A step-by-step guide to using Instapage for landing page optimization
Maximizing ROI through effective landing page optimization is vital in today's competitive digital landscape, and Instapage provides the most powerful platform to accomplish this. With its extensive suite of tools and features designed specifically for marketers, Instapage streamlines the landing page creation process to enhance conversions across various verticals including business services, tech, and education.
Understanding the fundamentals of landing page optimization
Before diving into the details of using Instapage for landing page optimization, it's crucial to understand what makes a landing page effective. A successful landing page should have a clear call-to-action, relevant content that addresses the user's needs, and a design that facilitates easy navigation. These elements come into play as you build your page using Instapage’s intuitive platform.
- Define your target audience: Understanding who your audience is helps tailor the page content to their preferences and motivations.
- Use high-quality images and videos: Visual elements enhance user engagement and can significantly improve conversion rates.
- Incorporate compelling headlines: Headlines are the first thing users see, and they should capture attention while effectively communicating the page's message.
Creating your landing page in Instapage
Once you’ve defined your audience and page essentials, it's time to start creating your landing page using Instapage. Follow these steps:
- Choose a template from the 100+ high-converting options that best fits your campaign goals.
- Utilize Instablocks to easily add sections for headlines, forms, and images without coding skills.
- Customize the design elements to align with your brand voice and ensure it resonates with your target audience.
Optimizing landing pages for conversions
Optimization is key to increasing conversions. Here’s how you can leverage Instapage's features:
- A/B testing: Instapage allows you to run tests on different version of your landing page to see which performs better.
- Use heatmaps: Heatmaps provide insight into user behavior on your page, helping identify where to focus your optimization efforts.
- Personalize content: Utilize dynamic text replacement to tailor messaging based on the audience segments visiting your page.
By utilizing these features, marketers can position their campaigns for success and achieve superior outcomes.
In conclusion, leveraging Instapage’s powerful tools and features enables marketers to create, optimize, and monitor landing pages effectively, fostering higher engagement and increased returns on digital marketing investments.
Start your journey with Instapage today and watch your conversion rates soar! Sign up now and benefit from our extensive suite of templates and tools.
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