Utilize Instapage's comparison website template optimized for Epic for maximum efficiency
Get high conversion rates with our Epic-optimized comparison website template. Created for marketers to build great SEO-optimized landing pages with ease!

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
An <H2> guide to mastering landing page optimization with Instapage
Optimizing landing pages is crucial for maximizing your digital marketing ROI. Instapage offers a comprehensive platform that empowers marketers to leverage powerful features for building high-performing landing pages. With user-friendly tools, Instapage enables users from various industries — including business services, education, and financial services in the USA — to transform their marketing campaigns.
An the importance of effective landing pages
An effective landing page captures your audience's attention and drives conversions. Instapage allows marketers to create tailored landing pages that cater to specific audiences, utilizing robust templates and lead generation elements.
- Customizable templates: Utilize over 100 ready-made, high-converting templates designed to enhance user experience and drive results.
- Intuitive builders: Quickly launch pages with our no-code builders that are easy to navigate, ensuring swift deployment.
- Lead generation elements: Integrate forms, buttons, and other elements seamlessly to maximize lead acquisition and conversion rates.
An first step: Building your landing page
Start by selecting a template that aligns with your campaign goals. Instapage's library provides a range of options tailored to different industries and purposes.
An second step: Optimize for conversions
After building your landing page, leverage Instapage’s built-in optimization features.
- A/B testing: Experiment with different variations of your landing page to find the combination that yields the highest conversion.
- Heatmap analysis: Gain insights into user behavior on your page, allowing you to make data-driven decisions for future adjustments.
- Analytics dashboard: Monitor performance metrics to ensure your landing page goals are being met and adjusted where necessary.
An third step: Personalization and collaboration
Once your landing page is live, use Instapage's personalization tools to tailor content for different audience segments.
- Dynamic text replacement: Adjust content based on the viewer's characteristics to create a more relevant experience.
- AdMaps: Align your ads with specific landing pages for a cohesive message that resonates with targeted audiences.
- Collaborative tools: Facilitate instant feedback and real-time edits with team members to streamline the production process.
By following these steps, marketers can create high-impact landing pages that specifically address audience needs and drive substantial ROI.
To get started with your landing page optimization journey, explore the features Instapage offers today and see how easy it is to enhance your marketing efforts!
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