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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to maximizing ROI with Instapage's landing page and CRO platform

Instapage serves as the most powerful landing page and CRO platform, essential for marketers in various sectors such as business services, education, and finance. By leveraging its unique features, you can transform your marketing strategy to accelerate growth and optimize campaign performance for maximum ROI.

Understanding the essentials of landing pages

Creating high-converting landing pages is crucial for digital marketing success. Instapage provides over 100 ready-to-use templates crafted for optimal performance. By using drag-and-drop functionality, even teams with no coding experience can quickly launch pages that capture leads effectively.

  1. High-converting templates: Tailored designs that have proven successful in generating leads.
  2. Lead generation elements: Pre-built components that enhance user engagement and capture information.
  3. Customization options: Flexible tools allowing you to edit and tailor your landing pages to meet specific business needs.

Optimizing your landing page for performance

To ensure that your landing pages yield the best results, you need to apply optimization strategies. Instapage's built-in experimentation features enable you to run A/B tests and utilize detailed heatmaps that illustrate on-page behavior.

  1. A/B testing: Compare different versions of your landing page to ascertain what captures more leads.
  2. Analytics dashboard: Monitor vital metrics such as visitor behavior and conversion rates.
  3. Detailed heatmaps: Gain insights into user interactions, allowing for informed adjustments and improvements.

Personalizing content for higher engagement

Personalization can significantly enhance user experience. Using dynamic text replacement and AdMaps, you can synchronize specific advertising messages to unique landing pages, creating a cohesive journey for each prospect.

  1. Dynamic text replacement: Automatically update text on your landing page based on keywords from ad campaigns to improve relevance.
  2. AdMaps: Align ads with corresponding landing pages, reducing friction and enhancing user experience.
  3. Audience-level tracking: Assess the performance of landing pages with metrics that cater specifically to individual audience segments.

Advanced collaboration tools also facilitate teamwork, enabling real-time edits and feedback sharing between team members and stakeholders.

In conclusion, leveraging the extensive features of Instapage allows companies to enhance their digital marketing strategies, achieve better results, and maximize ROI.

Ready to transform your landing pages and drive better results? Start using Instapage today and watch your marketing efforts thrive!

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