Build a Microsoft Edge-ready company page with a customizable template
Choose the best company page template for Microsoft Edge
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
An effective guide to creating landing pages with Instapage
Landing pages are a crucial touchpoint in the digital marketing funnel, especially for organizations in sectors such as business services, education, and financial services. Instapage's robust landing page capabilities help marketers create tailored pages that boost conversions and facilitate lead generation.
Understanding the fundamentals of landing page optimization
Optimizing your landing pages involves understanding your audience, segmenting data, and delivering a message that resonates. Use tools like analytics dashboards to track user behavior, focusing on key performance metrics to refine your approach with Instapage.
- A/B Testing: Conduct A/B tests to analyze which elements drive higher conversions. For example, changing button colors or headlines can significantly influence user engagement.
- Heatmaps: Utilize heatmaps to visualize where users are clicking on your page, helping you identify what areas attract the most attention.
- Personalization Techniques: Implement dynamic text replacement to tailor specific messages to different audience segments.
Step 1: Choosing the right template
Instapage offers over 100 pre-built templates that cater to diverse industries. Selecting a template aligned with your marketing goals is essential.
- Industry-Specific Designs: Choose templates that reflect your industry, such as education or tech, to ensure relevance.
- Conversion-Focused Elements: Look for templates equipped with lead capture forms and call-to-action buttons for maximum effectiveness.
- Mobile Responsiveness: Ensure your template is optimized for mobile users, as a significant portion of traffic comes from smartphones.
Step 2: Crafting compelling content
Content is king, especially on landing pages. Develop clear and concise messaging that highlights your value proposition.
- Clear Headlines: Use striking headlines that grab attention and communicate value immediately.
- Engaging Visuals: Incorporate images or videos that enhance the message, helping to convey complicated concepts quickly.
- Call-to-Action Clarity: Utilize strong, actionable language in your CTA, such as 'Get Started' or 'Claim Your Free Trial' to prompt users.
Step 3: Launching and optimizing your landing pages
Once your landing page is launched, continuous optimization is key. Monitor performance metrics regularly and make adjustments as necessary.
Staying proactive with evaluation and testing will enhance your ROI over time. By leveraging Instapage's analytics tools, you can refine your strategies effectively.
Ready to transform your digital marketing efforts? Start with Instapage today to create high-converting landing pages that fit your unique needs!
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