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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Optimize your marketing conversions with the powerful landing page platform Instapage

Instapage stands out as a leading landing page and conversion rate optimization (CRO) platform, specifically designed for marketers across various industries. Its robust features empower users to create high-converting landing pages that are tailored to meet specific marketing goals, ensuring every dollar spent maximizes ROI. Whether you're in business services, tech, education, or government, Instapage provides versatile solutions to elevate your digital campaigns.

Understanding the importance of landing pages

Landing pages are critical in focusing user attention on a specific offer or action. Unlike standard website pages, they are designed with a singular objective which is to convert visitors into leads or customers. Instapage enables marketers to create these dedicated experiences without needing technical know-how or coding skills.

  1. Tailored design: Customize your landing pages to reflect your brand identity seamlessly.
  2. High-converting templates: With over 100 templates available, you can kickstart your campaigns quickly.
  3. Real-time collaboration: Work with your team or stakeholders to edit and optimize pages efficiently.

Creating effective landing pages in three steps

The process to create engaging and effective landing pages on Instapage is straightforward and intuitive. Here’s a step-by-step guide:

Step 1: Choose a template

Start by selecting from a vast collection of pre-built landing page templates by Instapage.

  1. Businesses can find templates tailored to their industry needs, maximizing relevancy.
  2. Each template is designed with conversion in mind, enhancing user experience.
  3. Templates can be customized for specific campaigns ensuring alignment with marketing strategies.

Step 2: Add lead generation elements

Integrate lead generation tools using Instapage’s easy-to-use interface to capture visitor information effectively.

  1. Include forms strategically placed within the layout to enhance sign-up chances.
  2. Implement tracking pixels to monitor engagement and conversions efficiently.
  3. Use dynamic text replacement to personalize user experience and improve relevance.

By following these steps, businesses can quickly set up high-impact landing pages that not only look great but are also designed for results. With instapage’s powerful optimization features, marketers can ensure their campaigns are always running at peak performance.

Ready to elevate your marketing impact? Sign up for Instapage today and start building high-converting landing pages that drive results!

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