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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An all-in-one landing page and CRO platform for maximizing campaign ROI

Creating effective marketing campaigns necessitates tools that can transform your strategies into results. Instapage, recognized as the most powerful landing page and CRO platform, is designed to empower marketers to optimize, scale, and maximize ROI from digital marketing efforts. This guide will walk you through crafting highly converting landing pages while utilizing Instapage's array of features to suit varying budgets and team sizes.

Understanding the value of landing pages

Landing pages are critical to the success of online marketing campaigns. In the USA, where competition is intense, having a dedicated landing page for each campaign can significantly enhance targeting and conversion rates.

  1. Template diversity: Instapage offers over 100 ready-to-use templates that save time and ensure you start with high-converting designs.
  2. Lead generation elements: Pre-built components help you capture leads effectively without any technical hassle.
  3. Mobile optimization: Ensures your landing pages look great and perform well on all devices, accommodating the growing number of mobile users.

Step 1: Build your landing page effortlessly

Instapage's flexible page creation tools allow you to build custom landing pages quickly, making it accessible even for those without technical skills. Here's how you can get started.

  1. Choose a template: Select from a variety of pre-designed templates that fit your campaign's message.
  2. Customize easily: Utilize the drag-and-drop builder to adjust elements such as text, images, and forms without coding.
  3. Preview and publish: Review your landing page with the preview tool and publish to see instant results.

Step 2: Optimize for conversions

Optimization is crucial in maximizing your landing page performance. Here are effective strategies.

  1. A/B testing: Utilize Instapage’s built-in experimentation features to test elements like headlines, images, and CTA buttons.
  2. Heatmaps: Analyze user interactions and engagement levels to pinpoint areas for adjustment.
  3. Analytics dashboard: Monitor page performance in real-time, ensuring your campaigns are always on track.

Step 3: Personalize your content

Personalization tailors the user experience to increase engagement. Learn how to create targeted content today.

  1. Dynamic text replacement: Use this feature to ensure your page copy resonates with visitors based on their source.
  2. AdMaps integration: Align specific ads with tailored landing pages to enhance user relevance.
  3. Audience tracking: Utilize data tools to measure engagement metrics across different segments, refining your approach on an individual level.

With these steps, Instapage positions itself as a significant partner in your marketing journey, equipping you with all necessary tools to succeed.

Ready to accelerate your marketing results and optimize your campaigns? Explore Instapage now and harness the power of effective landing page design!

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

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