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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A guide to using Instapage for creating high-converting landing pages

Instapage stands out as the leading landing page and conversion rate optimization (CRO) platform designed to help marketers optimize their campaigns effectively. With its all-in-one suite of tools, businesses across various sectors can significantly boost their marketing efforts and ensure they maximize return on investment (ROI). In this guide, we will walk you through the essential steps to create landing pages that not only attract visitors but also convert them into leads and customers.

Step 1: Choose the right template for your campaign

Selecting the appropriate landing page template is crucial as it sets the tone for your campaign. Instapage offers over 100 high-converting, customizable templates that cater to business services, marketing, tech, education, financial services, and more. These templates are designed with best practices in mind, ensuring you start with a solid foundation.

  1. Templates for specific industries: For example, templates tailored for financial services feature trust signals and credibility elements.
  2. A/B testing capability: Use multiple templates to see which design resonates most with your audience.
  3. Lead generation elements: Each template includes integrated lead capture forms or call-to-action buttons to streamline your conversion efforts.

Step 2: Customize your landing page

Once you have chosen a template, it's time to personalize it. Instapage's intuitive drag-and-drop builder means you can easily add or adjust elements on the page without any coding skills. This allows for a more tailored approach to fit your brand's messaging and voice.

  1. Dynamic text replacement: Implement keywords and phrases that align with your audience's search intent to improve relevance and engagement.
  2. AdMaps integration: Link specific ads directly to their respective landing pages for a seamless experience.
  3. Visual enhancements: Use high-quality images and videos to create an appealing layout that draws visitors in.

Step 3: Optimize for conversions

Optimization is pivotal for ensuring your landing pages convert effectively. Utilizing Instapage's built-in tools can help you assess performance and identify areas for improvement.

  1. Heatmaps: Utilize these to visualize user interactions and optimize layout based on real-time data.
  2. A/B Testing: Experiment with different headlines, images, and call-to-action buttons to find the most effective combination.
  3. Analytics dashboard: Monitor metrics such as conversion rates, traffic sources, and visitor behavior to inform your ongoing optimization efforts.

By following these steps, you can create a polished landing page that not only attracts visitors but encourages them to take action. Remember, frequent testing and updates are key to maintaining high conversion rates.

In conclusion, the power of Instapage as a landing page and CRO platform lies in its ability to facilitate high conversion rates through customization and optimization. Whether you're in marketing, tech, or education, Instapage provides the tools necessary for impactful campaigns.

Ready to take your digital marketing strategies to the next level? Start using Instapage today to create landing pages that maximize your ROI and drive results.

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