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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to creating high-converting landing pages on Instapage

Crafting effective landing pages is crucial for maximizing ROI in digital marketing. With Instapage, you have access to powerful tools designed for creating optimized landing pages that capture leads effectively. This guide will walk you through the essential steps to leverage Instapage's capabilities while addressing common challenges faced by marketers.

Select the right template for your campaign

Choosing the right landing page template is vital for the success of your campaign. Instapage offers over 100 high-converting templates tailored to various industries, including business services, education, and financial services. Each template is designed to enhance user engagement and increase conversion rates.

  1. Identify campaign goals: Clearly define what you want your landing page to achieve.
  2. Consider your audience: Ensure the template resonates with your target demographic in the USA.
  3. Evaluate design elements: Focus on layouts that highlight your value proposition effectively.

Customize your landing page using Instablocks

Utilizing Instablocks allows you to quickly adjust your landing page’s layout to meet specific needs. This feature enables you to create unique sections without needing to code, which saves time and effort.

  1. Drag-and-drop functionality: Easily arrange and customize elements according to your design preferences.
  2. Integration of lead generation: Add forms and CTAs using pre-built lead gen elements to capture visitors' information.
  3. Mobile optimization: Ensure your landing pages are mobile-friendly for users from various devices.

Optimize with A/B testing and analytics

Testing different versions of your landing pages can significantly improve conversion rates. Instapage’s built-in A/B testing features allow you to experiment with various headlines, images, and layouts.

  1. Set clear metrics: Determine what success looks like for your testing variations to measure their impact.
  2. Use heatmaps: Analyze user behavior on your pages to understand where visitors click and engage the most.
  3. Iterate based on data: Refine your pages continually based on performance analytics to maximize your results.

Creating effective landing pages on Instapage requires a strategic approach, focusing on templates, customization, and optimization techniques. By following these steps, you can enhance your marketing efforts significantly.

Ready to elevate your landing pages? Sign up for Instapage today to access powerful tools that can help boost your digital marketing campaigns and maximize ROI.

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