Utilize Instapage's collaborative website template optimized for Epic for maximum efficiency
Get high conversion rates with our Epic-optimized collaborative website template. Created for marketers to build great SEO-optimized landing pages with ease!

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A step-by-step guide to using Instapage for maximizing landing page effectiveness
Instapage offers an all-in-one solution for creating powerful landing pages designed to boost lead generation and conversion rates. This guide will walk you through the steps necessary to take full advantage of Instapage's features, ensuring your marketing campaigns achieve maximum ROI.
Understanding the importance of landing pages in digital marketing
Landing pages serve as the focal points of your digital marketing campaigns. By capturing leads and converting visitors into customers, a well-designed landing page can significantly impact your overall marketing success. Instapage not only simplifies the creation process but also enables you to optimize these pages effectively.
- Targeted messaging: Tailor your landing page content to resonate with specific audience segments by using dynamic text replacement.
- Visual appeal: Leverage over 100 high-converting templates that are aesthetically pleasing and functional.
- Efficiency: Build and publish landing pages quickly with no coding experience required, facilitating faster campaign launches.
Step 1: Creating your landing page
Begin by selecting a template that suits your campaign goals. Instapage's library of conversion-focused layouts provides a solid foundation for your page.
Step 2: Utilizing built-in experimentation features
Next, enhance your landing page performance through A/B testing. This allows you to compare different versions of your page, enabling data-driven decisions that lead to improved conversion rates.
- Heatmaps: Analyze user behavior to understand how visitors interact with your page layout.
- Visitor recordings: Get insights into user navigation and identify areas for improvement.
- A/B testing: Continuously refine your landing page elements such as headlines, images, and CTA placement.
Step 3: Personalizing content for maximum engagement
Finally, incorporate personalization into your landing pages to connect with specific audience segments. Dynamic intensions allow for tailored content delivery, enhancing user experience.
- Ad mapping: Align your ads with corresponding landing pages for a seamless journey.
- Audience segmentation: Utilize data tools to track and measure performance based on audience metrics.
- Real-time feedback: Utilize Instapage's collaboration features for instant revisions and approvals.
By following these steps, you can effectively harness the power of Instapage, creating optimized landing pages that attract and convert visitors successfully.
Get started with Instapage today and transform your digital marketing campaigns with ease. Sign up for a demo or trial to explore all that our platform has to offer.
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