Find your CMS website template optimized for Mixed reality headset and reach your audience wherever they are

Instapage CMS website templates look great and convert on any device, including Mixed reality headset. Start customizing it now!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to leveraging Instapage for landing page optimization

Instapage stands out as the leading platform dedicated to landing page creation and conversion rate optimization (CRO). With a comprehensive suite of tools designed for various industries, from tech and education to financial services, marketers can effectively enhance their digital campaigns. This guide highlights how to utilize Instapage efficiently, ensuring maximum ROI through strategic page setups.

Understanding the importance of landing pages

Landing pages are crucial in capturing leads and driving conversions. They serve as a focal point for your marketing efforts, specifically designed to guide visitors toward taking action. A well-built landing page can significantly affect conversion rates, making it essential to pay attention to details like design, content, and user experience.

  1. High conversion rates: A targeted landing page can increase your chances of converting visitors into leads, contributing directly to revenue growth.
  2. Focused messaging: Landing pages allow you to tailor your message to a specific audience or campaign, ensuring that your value proposition resonates.
  3. Improved ad performance: Well-optimized landing pages can enhance the effectiveness of your advertising campaigns, leading to better engagement.

Step 1: Choosing the right template

Selecting an appropriate template is the foundation of your landing page creation. Instapage provides an extensive library of over 100 high-converting templates suitable for various industries. When selecting a template, consider:

  1. Industry relevance: Ensure the template aligns with your industry sector, whether it's education, tech, or government services.
  2. Lead generation elements: Look for templates incorporating essential lead generation features, such as forms and CTA buttons.
  3. Customization flexibility: Choose templates that allow sufficient customization to reflect your brand identity.

Step 2: Customizing your landing page

Once you have chosen your template, the next step is to tailor it to meet your campaign objectives. Customization options include:

  1. Dynamic text replacement: Use this feature to personalize content based on where your visitors are coming from, such as ads or emails.
  2. Visual appeal: Enhance the visual aspects of your page with images, videos, or interactive elements that resonate with your audience.
  3. CTAs and forms: Ensure that your call-to-action buttons are persuasive and that forms are simple for users to fill out.

Step 3: Optimize with analytics and testing

After your landing page is set up, the optimization phase begins. Utilize Instapage's built-in analytics tools and A/B testing features to monitor performance. Consider focusing on:

  1. Heatmaps: Analyze user behavior to determine how visitors interact with your page elements.
  2. Performance metrics: Regularly review your landing page's conversion rates and bounce rates to assess effectiveness.
  3. A/B testing: Experiment with different layouts or messaging to find the combinations that yield higher engagement and conversions.

By following these steps, you can effectively maximize your digital marketing efforts through Instapage's capabilities.

Ready to elevate your marketing campaigns? Start building your impactful landing pages today with Instapage!

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