Utilize Instapage's CMS website template optimized for Epic for maximum efficiency

Get high conversion rates with our Epic-optimized CMS website template. Created for marketers to build great SEO-optimized landing pages with ease!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective landing page strategy with Instapage

Instapage transforms your digital marketing campaigns with powerful landing pages and comprehensive optimization tools. With a focus on conversion rate optimization, Instapage helps marketers in diverse verticals, such as tech, education, and financial services, maximize their ROI through seamless page creation and personalization.

Understanding the importance of landing pages

Landing pages serve as critical touchpoints in your marketing funnel, directly influencing conversion rates and customer engagement. Instapage emphasizes the development of tailored landing pages designed to capture leads effectively, thereby enhancing your campaign outcomes. Utilizing high-converting templates ensures that you leverage proven designs optimized for different audiences.

  1. High-converting templates: Access over 100 customizable templates that are proven to convert. This allows you to save time while ensuring you're using best practices.
  2. Streamlined lead generation: Pre-built lead generation elements make it easy to capture visitor information, ensuring you're not missing out on potential customers.
  3. User-friendly page builder: The intuitive drag-and-drop interface allows marketers of all skill levels to create landing pages quickly without needing technical expertise.

Creating high-conversion landing pages

To leverage the full potential of landing pages, follow these steps to optimize your design:

  1. Analyze your target audience: Understand the demographics and preferences of your audience to create campaigns that resonate with them.
  2. Utilize A/B testing: Implement A/B tests to compare different page versions and determine which elements perform best based on user engagement and conversion rates.
  3. Incorporate analytics tools: Make use of built-in heatmaps and analytics dashboards to track behavior and performance, allowing for continual optimization.

Enhancing personalization for effective marketing

Personalization is key to meeting the varied needs of your audience. Instapage enables you to create dynamic content tailored to different segments:

  1. Dynamic text replacement: This feature allows you to customize messages based on user data, improving engagement rates and conversions.
  2. AdMaps alignment: Ensure your advertising efforts are directly aligned with the landing pages users are directed to, boosting relevance and decreasing bounce rates.
  3. Audience metrics tracking: Insight into how various audience segments interact with your pages helps refine future marketing strategies.

Ultimately, implementing these strategies through Instapage can elevate your marketing efforts and drive more conversions.

Start harnessing the full power of landing pages today with Instapage’s robust features designed to optimize your marketing campaigns.

Sign up for Instapage to elevate your landing page creation process and maximize your campaign ROI!

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