Create your click-through page template for XML developers

Master your online marketing with this builder for click-through page template for XML developers. Try more tools to create an immaculate landing page.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for effective landing page creation

Instapage provides a seamless platform for marketers in the USA to create highly effective landing pages. With its robust features, you can accelerate your digital marketing campaigns and achieve higher ROI. This step-by-step guide walks you through utilizing Instapage to optimize your campaigns for maximum conversion.

Understanding Instapage's powerful features

Instapage empowers users with a range of tools designed for agility and effectiveness. Its user-friendly environment allows for the quick creation of landing pages that cater to diverse audiences, from small businesses to large corporations across various sectors like tech and education. Key features include a library of over 100 templates, personalization options, and optimization tools.

  1. High-converting templates: Choose from 100+ pre-built templates that help you launch pages quickly and efficiently.
  2. A/B testing capabilities: Leverage built-in experimentation features to test variations of your landing pages and determine which performs better.
  3. Real-time collaboration tools: Work with your team in real time to enhance productivity and ensure feedback is instant.

Step 1: Choose the right template

Choosing the right template is crucial for the success of your landing page. Instapage offers a variety of layouts tailored for different campaigns. Here’s how to select the template that best fits your needs:

  1. Define your campaign goal: Select a template that aligns with your specific goal, whether it's lead generation or product promotion.
  2. Consider your audience: Ensure the design resonates with your target demographic, emphasizing usability and engagement.
  3. Review existing templates: Explore the library to find templates that have proven conversion rates and adapt them to your needs.

Step 2: Customize your page

After selecting a template, it's time to customize it to align with your brand. Personalization is key to connecting with your audience effectively:

  1. Utilize dynamic text replacement: Tailor your content by inserting keywords that align with specific audience segments for more effective engagement.
  2. Implement AdMaps: Direct traffic from your ads to specific landing pages that reflect the ad's messaging, enhancing the user experience.
  3. Use heatmaps: Analyze user behavior on your page to fine-tune elements based on where users are interacting the most.

Step 3: Launch and optimize

Once your landing page is customized to perfection, it’s time for launch. Nonetheless, optimization doesn't end at launch. Here’s how to ensure continued success:

  1. Track performance: Utilize the analytics dashboard to monitor page interactions and conversion rates over time.
  2. Conduct regular A/B tests: Continually test different elements such as headlines or CTA buttons to find the most effective combinations.
  3. Gather feedback: Use collaboration tools to solicit insights from your team and make necessary adjustments post-launch.

With these steps, you're well on your way to creating high-converting landing pages that leverage Instapage's full capabilities.

Start optimizing your marketing campaigns today with Instapage! Visit our site to explore the many features that can elevate your digital marketing strategy.

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