Create your click-through page template for public companies
Expand your reach with an easily customizable click-through page template for public companies. Create landing pages with no design software needed.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
An effective landing page template for public companies
Public companies face unique challenges when it comes to landing page design, and an effective landing page template is crucial for success. Instapage offers robust templates that empower marketers to create high-converting pages tailored to their specific audience needs.
Understanding the importance of landing pages
Landing pages are standalone web pages designed specifically for a marketing or advertising campaign. They serve as the destination for visitors who click on a link in an email, or ads from search engines or social media. Having a dedicated landing page increases the chances of conversion by focusing the visitor’s attention on a singular goal.
- Clear purpose: Each landing page should have a well-defined purpose, ensuring that visitors know exactly what action to take.
- Optimized design: Utilize high-converting elements such as compelling headlines and clear call-to-actions that resonate with the target audience.
- Consistent branding: Maintain the company's brand identity across all landing pages to build trust and recognition.
Step 1: Utilize ready-made templates
Begin by selecting a professionally designed landing page template from Instapage's extensive library. These industry-specific templates are optimized for performance, allowing marketers to launch campaigns faster.
Step 2: Customize for your audience
After choosing a template, customize it using the intuitive drag-and-drop editor. Focus on adjusting elements to align with your audience's preferences.
- Dynamic text replacement: Personalize content to connect with users directly by reflecting keywords that brought them to the page.
- Visual appeal: Include high-quality images and videos that speak directly to the audience's needs and desires.
- Mobile optimization: Ensure the landing page is responsive across all devices, as a significant portion of traffic comes from mobile.
Step 3: Optimize for conversions
Once your landing page is live, leverage Instapage's built-in analytics tools to monitor engagement and conversion rates. Use A/B testing to identify the most effective elements.
- Test different headlines: Minor tweaks in headlines can drastically affect conversion rates.
- Evaluate call-to-action buttons: Experiment with button colors, sizes, and text to determine which combinations yield the highest performance.
- Utilize heatmaps: Analyze user behavior on the page to understand where people are clicking and adjusting content accordingly.
By following these steps, public companies can maximize their landing page effectiveness and ultimately drive better ROI from marketing efforts.
Get started with Instapage today and transform your landing pages into powerful conversion tools that cater specifically to your business goals.
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