Create your click-through page template for councils
Expand your reach with an easily customizable click-through page template for councils. Create landing pages with no design software needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A comprehensive guide to maximizing ROI with Instapage landing pages
Instapage revolutionizes marketing efforts by offering the most powerful landing page and CRO platform. Whether you are in business services, education, or tech/SaaS, leveraging Instapage ensures that your campaigns are optimized to accelerate growth and boost return on investment.
Understanding the value of landing pages for marketers
Landing pages serve as a critical touchpoint in your digital marketing strategy. Unlike traditional web pages, landing pages are designed specifically to drive conversions by focusing on a singular call-to-action. This targeted approach allows for better tracking and optimization of your campaigns, leading to increased engagement and higher conversion rates.
- Optimized for conversions: Landing pages prioritize actions such as signing up or making a purchase, effectively guiding visitors towards these goals.
- Customization: Instapage enables you to tailor pages to specific audiences using dynamic content, enhancing relevance and increasing engagement.
- Integrated lead generation: With pre-built lead generation elements, you can capture visitor information seamlessly, helping to grow your contact list.
Steps to create high-converting landing pages with Instapage
Creating effective landing pages with Instapage is straightforward. Follow these steps to ensure that you’re equipped to enhance your campaigns.
Step 1: Select a template that suits your purpose
Choose from Instapage’s library of over 100 high-converting templates. This will save time and provide a solid foundation for your page.
- Choose industry-specific layouts to align with your marketing goals.
- Utilize Instablocks for quick customization of reusable content, ensuring design consistency.
- Preview templates on various devices to ensure a seamless user experience.
Step 2: Optimize your landing page
After selecting a template, focus on optimizing your content for conversions. Utilize Instapage’s built-in tools to understand user behavior and preferences.
- Leverage A/B testing to experiment with different elements such as headlines and images to find what resonates best with your audience.
- Implement heatmaps to track user interaction and adjust layouts based on real user data.
- Analyze performance metrics using the integrated analytics dashboard to refine and improve your approach.
Step 3: Personalize content for maximum impact
Stand out in your marketing efforts by personalizing content dynamically. Use Instapage’s tools to cater your messaging according to audience segments, ensuring higher engagement rates.
- Utilize dynamic text replacement to tailor your messages based on user data and behavior.
- Align ads with landing pages through AdMaps for a consistent user journey, enhancing user experience.
- Track and measure success at the audience level to better understand the impact of your personalization efforts.
By following these strategic steps and leveraging Instapage's powerful features, marketers across various industries can transform their campaigns. Start driving results today.
Don't wait to increase your ROI. Explore Instapage now and discover the potential of optimized landing pages.
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