Bring your ideas to life with Instapage's clean whitepapers page template

White papers follow a problem-solution structure. The main sections of a white paper may include an executive summary, an introduction or a section on background, a section that describes the problem, a section that presents the solution or solutions, and a conclusion.

Just like your title, your white papers cover page is the first thing your audience will see. Make sure its worth it and compels them to read further. The design of your cover page should be engaging, and it should support your title by giving it context. It should also establish the theme of your white paper.

Instead, you should provide plenty of useful information that will be valuable to readers even if they dont become customers. Emphasizing value is the key to a great white paper that will get shared and widely read. Remember, white papers serve to showcase your expertise as a company or brand in a given field.

A white paper template is a pre-designed document that provides a framework and structure for creating a white paper. It typically includes a set of guidelines and instructions for creating an effective white paper, as well as pre-designed sections that can be customized to suit the specific needs of the project.

What is the correct structure for a white paper? Title page. Introduction (including Problem Statement) Background (research-heavy) Proposed solution. Conclusion. References or citations.

The Structure of a White Paper White papers follow a problem-solution structure. The main sections of a white paper may include an executive summary, an introduction or a section on background, a section that describes the problem, a section that presents the solution or solutions, and a conclusion.

The following are general guidelines on organizing a white paper. Introduction / Summary. It is a good idea to provide a summary at the beginning of the paper in order to have busy readers quickly grasp the main point. Background / Problems. Solution. Advertisement. Conclusion. Works Cited.

The Role of Whitepapers in Modern B2B Content Marketing While its true that attention spans are shorter and content formats have diversified, the whitepaper still holds a significant place in B2B marketing.

There are three main types of white papers: backgrounders, numbered lists, and problem/solution white papers. Backgrounders detail the technical features of a new product or service. Designed to simplify complicated technical information, they are used to: Support a technical evaluation.

Most professional designers prefer using Adobe InDesign, but it can be difficult to use for beginners and non-designers. Pro-tip: If you want to create professional white papers without learning complex design software, use a drag-and-drop white paper builder like Visme. Its fast, easy and works in your browser.