Create clean interactive story website from scratch using our lead-focused templates

Drive more leads with Instapage clean interactive story website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Accelerate Your Marketing Strategies with Instapage's Landing Page Platform

Instapage is designed to empower marketers like you to create high-converting landing pages that not only capture leads but also maximize the ROI of your digital marketing campaigns. With user-friendly features and a robust suite of tools, Instapage stands out as an all-in-one solution tailored for various industries including Marketing and Advertising, Technology, Education, and more.

Step 1: Choose from 100+ Ready-to-Use Templates

The first step in optimizing your marketing efforts using Instapage is to leverage its extensive library of over 100 high-converting templates. These templates are designed for various marketing goals and are customizable to fit your brand aesthetic. By using these templates, you can focus more on the message you want to convey rather than spending time on design.

  1. Diverse Range: Choose templates specifically tailored for your industry—business services, education, or tech.
  2. Conversion Focused: Each template is constructed to drive leads and improve conversion rates.
  3. Customizable Layouts: Easily edit colors, fonts, and sections to align with your brand identity.

Step 2: Optimize Landing Pages with Built-In Tools

Once you've selected your template, the next step involves making use of Instapage's built-in optimization tools. The platform allows for A/B testing, helping you understand which elements resonate best with your audience. Detailed heatmaps provide insights into user behavior, enabling further refinements that lead to better performance.

  1. A/B Testing: Experiment with different versions of your landing pages to identify what works best.
  2. Heatmaps: Gain visual insights into how users interact with your page.
  3. Analytics Dashboard: Monitor all activities in real time to track conversions and metrics that matter.

Step 3: Personalize Content for Target Audiences

To elevate your marketing strategy, it’s essential to create tailored experiences for your different audience segments. Instapage allows dynamic text replacement and utilizes AdMaps to ensure your ads direct to the right landing pages, making it easier to engage your target markets effectively.

  1. Dynamic Text Replacement: Adjust on-page content according to the traffic source.
  2. AdMaps Integration: Align your paid ads with the specific landing pages tailored for each audience.
  3. Audience Analytics: Track the performance of your campaigns at an audience level to refine your strategies.

By following these steps, you can fully capitalize on the capabilities of Instapage to boost your marketing results.

Whether you're part of a large marketing team or a small startup, Instapage’s powerful features enable you to create and optimize landing pages effectively.

Ready to elevate your marketing campaigns? Sign up for Instapage today and start creating high-performing landing pages that drive results.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results