Create clean comparison website from scratch using our lead-focused templates
Drive more leads with Instapage clean comparison website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
Mastering landing pages with Instapage
Landing pages are crucial for elevating your marketing efforts and maximizing return on investment (ROI). Instapage offers an all-in-one landing page and conversion rate optimization (CRO) platform that empowers marketers to streamline campaigns effectively. By leveraging Instapage's dynamic capabilities, businesses across various sectors can accelerate their marketing strategies while ensuring higher lead capture and conversion rates.
Understanding the power of landing pages
Landing pages serve a singular purpose: to convert visitors into leads or customers. Unlike regular web pages, they focus solely on driving specific actions, such as filling out a form or making a purchase. With Instapage's intuitive platform, you can create high-converting landing pages easily, even without coding knowledge.
- Benefit from over 100 customizable templates that cater to various industries, streamlining your design process.
- Utilize pre-built lead generation elements to capture user information seamlessly.
- Enjoy a flexible editing experience that allows real-time adjustments, ensuring your pages are optimized as trends change.
Step 1: Creating your landing page
To create a compelling landing page, begin with the right template. Follow these steps:
- Choose a template that aligns with your marketing goals; consider your target audience's preferences.
- Utilize Instablocks for quick assembly of high-converting design elements without starting from scratch.
- Customize content and visuals according to your brand guidelines to ensure consistency.
Step 2: Optimizing for conversions
Once your landing page is set up, it's crucial to optimize it for maximum conversions. Here are some actions to take:
- Run A/B tests to evaluate different elements like headlines and call-to-action buttons, identifying what resonates best with your audience.
- Implement heatmaps to observe user interactions on your page, allowing for data-driven adjustments.
- Leverage the analytics dashboard for insights and overall performance tracking, ensuring you hit your marketing KPIs.
Step 3: Personalizing the user experience
Personalization can significantly enhance campaign performance. Here's how to personalize effectively:
- Incorporate dynamic text replacement to tailor messaging based on the user's source or campaign.
- Align specific ads to unique landing pages with AdMaps, providing a seamless transition from ad to landing page.
- Monitor audience-level metrics to adjust strategies accordingly, ensuring relevance and resonance.
Say goodbye to generic marketing strategies. Instapage enables unique, high-performing landing pages that cater to each audience segment.
Ready to boost your marketing ROI with powerful landing pages? Sign up for Instapage today and transform the way you engage prospective customers.
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