Create classic wiki website from scratch using our lead-focused templates

Drive more leads with Instapage classic wiki website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to mastering Instapage for landing page optimization

Instapage stands out as the leading landing page and conversion rate optimization (CRO) platform designed for marketers looking to elevate their digital campaigns. In this guide, we will walk you through the essential steps to create high-performing landing pages that maximize ROI, catering specifically to various industries within the USA including business services, tech, and education.

Understanding the power of Instapage

Instapage provides an array of features that facilitate the creation of customized landing pages effortlessly. With over 100 conversion-optimized templates available, marketers can launch pages in a matter of minutes, ensuring that their campaigns are always ahead of the competition.

  1. Access to **100+ ready-to-use templates** that increase engagement and conversion rates.
  2. Use of **intuitive page builders** which eliminate the need for coding skills, making it accessible to all team members.
  3. Incorporation of **pre-built lead generation elements** to capture leads more effectively.

Step 1: Creating your landing page

To begin, log into your Instapage account and select a template that aligns with your marketing goals. You can then customize the layout, colors, and text to fit your brand's identity. With the flexible page builder, you'll find it intuitive to add images, videos, and calls-to-action (CTAs).

  1. Choose a template that resonates with your audience – ensure it reflects the desired tone and messaging.
  2. Utilize **Instablocks** to easily replicate layouts across multiple pages, saving you time.
  3. Ensure your CTAs are prominent and persuasive, directing visitors towards the next steps you want them to take.

Step 2: Optimizing for conversions

After creating your page, it's essential to optimize it for better conversion rates. Use Instapage's built-in experimentation features to run A/B tests and analyze which versions perform best.

  1. Implement **heatmaps** to see where users are clicking most frequently, providing insight for adjustments.
  2. Run **A/B tests** to compare different elements such as headlines and images, ensuring you choose the most effective.
  3. Leverage the **analytics dashboard** to track the performance of your landing page in real-time, allowing for swift adjustments.

Step 3: Personalizing your approach

To further improve your conversions, utilize personalization techniques within Instapage. By dynamically delivering tailored content based on user data, you can significantly enhance user engagement.

  1. Use **dynamic text replacement** to reflect the search queries of your audience directly within the page.
  2. Align ***specific ads*** to unique landing pages with **AdMaps**, ensuring messaging consistency.
  3. Measure metrics at the audience level with data tools to refine your content strategy.

Following these steps will not only streamline your landing page creation process but also significantly enhance your marketing campaigns' effectiveness.

Ready to transform your landing pages with Instapage? Start your free trial today and experience the difference in your marketing outcomes!

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