Create classic web portal from scratch using our lead-focused templates
Drive more leads with Instapage classic web portal template built to maximize conversions. Easy customization - no designer or coding skills needed.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
An introduction to landing page optimization with Instapage
When it comes to optimizing your digital marketing campaigns, leveraging the power of Instapage can be a game changer. This step-by-step guide focuses on how to best utilize the most potent landing page and conversion rate optimization (CRO) platform available today to improve your marketing strategies. Instapage empowers marketers across various sectors, such as business services, tech/SaaS, and financial services, to accelerate their campaign performance effectively.
Understanding the importance of landing pages
Landing pages play a critical role in your online marketing strategy as they serve as the gateway for user engagement. A compelling landing page can effectively convert visitors into leads or customers. With Instapage's templates and lead generation elements, marketers can create optimized landing pages that capture attention and drive action.
- High-converting templates: Instapage offers over 100 ready-to-use designs, allowing you to cater to an array of campaigns without reinventing the wheel.
- Pre-built lead generation forms: Integrated forms help you collect valuable data efficiently while minimizing friction for your users.
- Intuitive builders: These tools enable quick launches of landing pages, streamlining the process for both small and large teams.
Steps to create an effective landing page
Creating a high-impact landing page on Instapage involves a series of straightforward steps to ensure maximum engagement.
- Choose a template: Start by selecting a template that resonates with your audience and aligns with your campaign goals.
- Customize the content: Adapt text and images to reflect your brand voice and the unique pain points of your target demographic.
- Implement analytics: Use Instapage's built-in analytics to track visitor behavior, enabling you to refine your approach based on real data.
Optimizing landing pages for higher conversions
Once your landing page is live, the focus shifts to optimization to drive even better results.
- A/B testing: Continuously evaluate different versions of your pages to determine what resonates best with your audience and adjust accordingly.
- Heatmaps: Utilize detailed heatmaps to understand user engagement, identifying areas for improvement.
- Segmentation: Tailor content based on audience segments to deliver personalized experiences that boost conversion rates.
With these steps in place, you can maximize the ROI of your marketing initiatives through effective landing page optimization. Instapage serves as a robust ally in this journey.
Ready to transform your landing page strategy? Dive into the world of Instapage and unlock the full potential of your digital campaigns.
Get started with Instapage today and witness a significant leap in your conversion rates and overall campaign performance.
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages
Get started
