Create classic short story website from scratch using our lead-focused templates
Drive more leads with Instapage classic short story website template built to maximize conversions. Easy customization - no designer or coding skills needed.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
A comprehensive guide to leveraging Instapage for effective landing page optimization
Marketers today face the constant challenge of creating high-converting landing pages to drive their digital marketing campaigns effectively. Instapage's landing page platform empowers marketers by providing powerful tools designed to accelerate and optimize online campaigns, regardless of budget or team size. This guide walks you through the key aspects of using Instapage for maximizing the ROI of your marketing efforts.
Understanding the importance of landing pages
Landing pages are pivotal in your marketing funnel, serving as dedicated web pages designed to convert visitors into leads or customers. A well-crafted landing page can isolate conversion opportunities, enhancing the effectiveness of your advertising. With Instapage, you can create dynamic landing pages tailored to specific audiences and marketing goals, thereby improving overall campaign efficiency.
- Targeted messaging: Ensure your landing page reflects the specific pain points and interests of your target audience.
- Visual appeal: Utilize high-quality images and engaging layouts that draw the visitor's attention and encourage action.
- Clear call-to-action: Craft concise and compelling calls-to-action that guide users on what to do next.
Step 1: Select a high-converting template
Choosing the right template is crucial for a successful landing page. Instapage offers over 100 ready-to-use, high-converting templates that cater to various industries and marketing objectives. Start by selecting a template that aligns with your campaign goals and audience preferences.
Step 2: Customize the landing page
Once you've selected a template, it's time to personalize it. Instapage's intuitive builder allows you to effortlessly modify elements without any coding knowledge. Here are key aspects to customize:
- Text: Adjust headlines and body copy to reflect your campaign's messaging and tone.
- Images: Replace images with ones relevant to your offer, ensuring they resonate with your audience.
- Forms: Add form fields that capture essential lead information, such as names and emails.
Step 3: Optimize for conversions
After customization, focus on optimization. Instapage's built-in features facilitate page optimization for higher conversions. Utilize A/B testing to evaluate different versions of your page. Moreover, track audience behavior through heatmaps to understand what elements engage users.
- A/B Testing: Conduct tests comparing different headlines or colors to determine which version performs better.
- Analytics Dashboard: Monitor visitor metrics to quantify page performance and user engagement.
- Heatmaps: Visualize user interaction on your page to make informed adjustments that enhance user experience.
By implementing these practices, you’ll significantly increase the chance of converting visitors into leads or customers, optimizing the ROI on your marketing spend.
Ready to enhance your digital marketing campaigns? Start using Instapage to create high-impact landing pages that convert visitors into valuable leads!
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages
Get started
