Bring your ideas to life with Instapage's classic get started page template

Unleash your creativity with the classic get started page template. Try Instapage today.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A guide to mastering the classic get started page template with Instapage

Utilizing Instapage's classic get started page template can significantly enhance your online marketing strategy. With its high-converting design, this template streamlines the process of creating effective landing pages tailored to your audience's needs. Tailor your content, engage users, and witness a boost in conversions by efficiently utilizing the tools offered by Instapage.

Understanding the Importance of a Classic Get Started Page Template

A classic get started page template serves as an essential landing point for users new to your offerings. It acts as a first impression and can dictate the user's willingness to engage further with your brand. Here are a few key reasons why this template is crucial:

  1. Welcomes visitors: It sets the tone for what users can expect from your services, making them feel valued.
  2. Guides user experience: A well-structured page leads users through critical actions, improving navigation and reducing bounce rates.
  3. Increases conversions: By clearly presenting your value proposition and call-to-action, your landing page can significantly boost lead generation.

Step 1: Customizing Your Template for Your Audience

The first step in utilizing the classic get started page template is to customize it for your specific audience. Begin by focusing on the key aspects:

  1. Define your target audience: Understand demographics, interests, and behaviors to create resonant content.
  2. Incorporate personalized elements: Use dynamic text replacement to address users by name or customize offers based on their preferences.
  3. Align visuals with messaging: Ensure that images, colors, and fonts reflect your brand identity and resonate with your audience's expectations.

Step 2: Optimizing Your Page Layout

A clean and intuitive layout can make or break the effectiveness of your landing page. Consider the following for optimal results:

  1. Utilize Instablocks: Leverage pre-designed sections that can be modified to suit your content needs without technical know-how.
  2. Engage with compelling headlines: Use strong, action-oriented language to capture attention and motivate users to scroll.
  3. Maintain mobile responsiveness: With an increasing number of users on mobile devices, ensure that your template is mobile-friendly and easy to navigate.

Step 3: Implementing Tracking and Metrics

Once you've created your classic get started page, it's crucial to implement analytics and tracking for continuous improvement. Monitor the following:

  1. Conversion rates: Track how many visitors complete your desired action, and identify where drop-offs occur.
  2. User interactions: Utilize heatmaps to understand how users engage with your page, optimizing layouts based on behavior.
  3. A/B testing: Experiment with different headlines, images, or call-to-action buttons, and analyze which variations perform best.

In conclusion, leveraging the classic get started page template effectively can significantly impact your digital marketing success, enabling better user engagement and conversion rates.

Start optimizing your landing pages today with Instapage! Explore our templates and enhance your campaigns to maximize ROI.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results