Create classic flash website from scratch using our lead-focused templates

Drive more leads with Instapage classic flash website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for landing page success

Instapage is a premier landing page and conversion rate optimization (CRO) platform ideal for marketers seeking to enhance their digital marketing effectiveness. With its user-friendly interface and powerful features, Instapage allows businesses to create high-converting landing pages swiftly, making it an essential tool for marketers across industries like tech, education, and financial services.

Understanding the importance of landing pages

Landing pages serve as the linchpin of online marketing campaigns, providing a targeted environment for converting visitors into leads. By focusing your content and design on specific campaigns or products, you can significantly increase your conversion rates. Instapage offers over 100 customizable landing page templates designed to help you align your messaging with your audience’s needs.

  1. Customizable templates: Instapage provides ready-to-use templates that can be tailored to suit various marketing campaigns, saving you time and effort.
  2. Conversion tracking: Built-in analytics allow you to monitor the performance of your landing pages, offering insights to optimize your approach.
  3. Mobile responsiveness: All templates are mobile-friendly, ensuring that your campaigns perform well regardless of the device used by your audience.

Step 1: Launch your landing page

Creating a landing page with Instapage is straightforward and involves only a few steps. Begin by selecting a template that best matches your campaign objectives. Once selected, you can customize images, titles, and other elements to fit your brand's voice and style.

Step 2: Optimize for conversions

Optimization is key to achieving high conversion rates. After launching your landing page, utilize Instapage’s A/B testing feature to determine which elements are performing well. This allows for iterative improvements based on actual user behavior.

  1. A/B testing: Experiment with different headlines, images, and CTA buttons to find the most effective combination for your audience.
  2. Heatmaps: Use heatmapping tools to visualize where users click, helping you adjust design and messaging to focus on high-engagement areas.
  3. Analytics dashboard: Track conversion rates and other key metrics to gauge effectiveness across different campaigns.

Step 3: Personalize the user experience

Personalization plays an integral role in modern marketing. With Instapage's dynamic text replacement feature, you can tailor content based on the specific audience segment visiting your page. This enables a more engaging experience that boost conversion rates.

  1. Dynamic text replacement: Automatically customize messaging based on each visitor's source or behavior.
  2. Audience segmentation: Leverage data analytics to understand who your audience is and how they engage with your content.
  3. AdMaps: Align specific ads with tailored landing pages to ensure a cohesive message that resonates with audiences.

By following these steps and utilizing Instapage’s robust features, marketers can significantly enhance their campaign's effectiveness and return on investment.

Ready to transform your marketing strategy? Start using Instapage today and experience the power of expertly crafted landing pages aimed at driving your campaign success.

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