Create classic comparison website from scratch using our lead-focused templates
Drive more leads with Instapage classic comparison website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
FAQs
Leading the way in building high-performing landing pages
A powerful guide to the Instapage landing page and CRO platform
Instapage is designed to empower marketers in just about every vertical from business services to education. With its robust features, including over 100 templates and a streamlined page creation process, Instapage stands as a premier choice for driving conversions and maximizing ROI.
Understanding Instapage's capabilities
Instapage offers a multitude of features that cater to the diverse needs of marketers across sectors. From flexibility in creating landing pages without needing a developer to built-in optimization tools that enhance performance, understanding these capabilities is crucial for marketers aiming to elevate their campaigns.
- Templates: Choose from over 100 high-converting templates to jumpstart your campaign.
- Optimization Tools: Utilize A/B testing and heatmaps to refine your landing pages.
- Personalization Features: Tailor content dynamically for different audience segments.
Creating your first landing page with Instapage
Building your first landing page is seamless with Instapage. Here’s how to get started:
- Select a Template: Browse through the extensive library of templates to find one that matches your campaign goals.
- Customize Your Page: Use the drag-and-drop editor to modify content, images, and lead gen elements easily.
- Launch and Optimize: Once your page is live, monitor performance with analytics and optimize accordingly.
Maximizing conversions through optimization
To ensure your landing pages convert effectively, implement the following strategies:
- Conduct A/B Tests: Regularly test variations of your landing pages to see which performs better.
- Utilize Heatmaps: Analyze user engagement on your pages to refine layout and content placement.
- Implement Dynamic Text Replacement: Enhance relevance by customizing content based on user searches.
By following these detailed steps, marketers can harness the full potential of Instapage to deliver high-converting landing pages.
As you explore Instapage, you’ll find it’s not just about creating pages; it’s about fostering connections and driving measurable results.
Ready to take your landing page strategy to the next level? Start leveraging Instapage today to transform your digital marketing efforts!
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