Create classic business website from scratch using our lead-focused templates
Drive more leads with Instapage classic business website template built to maximize conversions. Easy customization - no designer or coding skills needed.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
Maximizing ROI with Instapage's powerful landing page and CRO platform
Whether you're in marketing services, education, or financial services, leveraging Instapage can significantly boost your digital marketing campaigns. This guide will walk you through practical steps to utilize Instapage effectively, ensuring that your landing pages are optimized for higher conversion rates.
Step 1: Choosing the right templates for your campaigns
Starting with more than 100 high-converting templates, choosing the right landing page design is crucial. Use Instapage's intuitive builders to customize these templates according to your brand's unique needs. Factors to consider include your target audience, campaign goal, and desired user experience.
- 1. Align visual design with your brand: Ensure that the template reflects your brand's aesthetics.
- 2. Focus on user experience: Choose layouts that facilitate easy navigation and information flow.
- 3. Test for responsiveness: Ensure templates are mobile-friendly as a significant portion of traffic comes from mobile devices.
Step 2: Implementing optimization techniques
After your landing page is live, it’s essential to monitor its performance. Instapage provides built-in experimentation features, including A/B testing and heatmaps. This allows you to analyze user behavior on your pages regarding where users click and how far they scroll.
- 1. A/B testing: Create variations of your landing pages to determine which elements yield better results.
- 2. Heatmaps: Use heatmap tools to see where users are most engaged on your page and adjust accordingly.
- 3. Analytics dashboard: Regularly review your performance metrics to identify areas for improvement.
Step 3: Enhancing personalization for targeted audiences
To create high-performing content, tailor it to specific audience segments using Instapage's dynamic text replacement feature. This allows you to personalize messages on landing pages based on the source of traffic or user behavior.
- 1. Dynamic text: Change copy on your landing pages to reflect the keywords visitors used to find you.
- 2. AdMaps: Align your ads with corresponding landing pages for a cohesive user journey.
- 3. Audience tracking: Monitor engagement metrics for different user segments to fine-tune your approach.
In conclusion, using Instapage for your landing pages not only accelerates your marketing efforts but also optimizes them for maximum ROI. By selecting the right templates, implementing robust optimization techniques, and personalizing your content, you can ensure your campaigns succeed.
Ready to transform your digital marketing strategy? Start using Instapage today and experience the difference in your landing pages' effectiveness!
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages
Get started
