Get classic app page templates

Master the art of web design with classic app page templates. Transform your business today!

Master the art of web design with classic app page templates. Transform your business today!

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your marketing results with Instapage landing pages

Landing pages are critical for achieving high conversion rates in digital marketing. Instapage offers a powerful platform designed to create high-converting landing pages quickly and efficiently, enabling marketers to capture leads and integrate seamlessly with their broader campaigns. By leveraging Instapage’s extensive library of templates and optimization tools, you can transform your marketing efforts and maximize your return on investment.

Understanding the importance of optimized landing pages

Creating an effective landing page involves more than just attractive design; it requires a strategic approach to engage visitors and encourage action. Here are some key elements to consider:

  1. Clear call-to-action: Ensure your CTA is visible and compelling, guiding users toward conversion.
  2. Compelling copy: Use persuasive and concise language to communicate value and resonate with your audience.
  3. User-friendly design: Implement a layout that is easy to navigate, fostering a smooth user experience.

Step 1: Choose the right template

Instapage hosts over 100 specialized templates tailored to various industries and marketing goals. Selecting a high-converting template can significantly enhance your landing page's effectiveness. Consider these factors when choosing a template:

  1. Relevance: Ensure the template aligns with your brand and campaign objectives.
  2. Customization options: Choose templates that allow you to modify elements to suit your specific needs.
  3. Mobile responsiveness: Verify that the template looks great on all devices, particularly mobile.

Step 2: Leverage lead generation features

Utilizing Instapage's lead generation elements can boost your conversion rates. Here are some essential tools to incorporate:

  1. Forms: Integrate forms that capture visitor information seamlessly.
  2. Pop-ups: Utilize strategically timed pop-ups to encourage lead capture without disrupting user experience.
  3. Integrations: Connect with your existing marketing tools for straightforward lead management.

Step 3: Optimize with A/B testing

Continuous optimization is key to improving landing page performance. Instapage’s built-in A/B testing feature allows you to experiment with different versions and analyze results accurately. Key aspects to test include:

  1. Headlines: Test various headlines to identify which captures attention the best.
  2. CTA placement: Vary the locations of your call-to-action buttons to discover optimal positioning.
  3. Imagery: Experiment with different images or graphics to find the most engaging options.

In summary, utilizing Instapage to create optimized landing pages can significantly enhance your marketing campaigns and lead generation efforts. By following these steps, you can ensure your landing pages yield the highest possible return on investment.

Ready to get started? Explore Instapage's templates and tools today to boost your marketing results and optimize your campaigns for success.

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