Use the charcoal collaborative website template to enhance your brand’s visual identity and attract more visitors

Engage more visitors with our charcoal collaborative website template, designed for both beauty and conversion, and perfect for any industry.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An all-in-one solution for landing pages: instapage

Instapage is recognized as a leading platform for creating highly effective landing pages that maximize conversion rates. With its extensive library of over 100 templates and rich lead generation elements, marketers can rapidly design pages that resonate with their target audience. This step-by-step guide will outline how to best utilize Instapage to boost your marketing campaigns efficiently.

Understanding instapage's capabilities

Instapage offers a robust ecosystem to not only build but also optimize landing pages with seamless integrations and advanced personalization. You can tap into built-in experimentation tools that provide real-time insights into user behavior, ultimately elevating your conversion strategies. By leveraging A/B testing and detailed analytics, marketers can adapt their campaigns to better meet audience preferences.

  1. Over 100 high-converting templates: These templates are tailor-made for various marketing objectives, ensuring that you can find the right look and layout to fit your needs.
  2. Intuitive drag-and-drop builder: Create stunning landing pages without any coding knowledge, saving time and resources while allowing for creativity.
  3. Heatmaps and analytics dashboard: Gain valuable insights into user engagement and behavior to fine-tune your marketing strategies effectively.

Optimizing landing page performance

With guidance on optimization, marketers can focus on the key elements that contribute to higher conversion rates. Instapage allows for easy adjustments to content and layout based on gathered data from previous campaigns.

How to personalize campaigns with instapage

Directly engage your audience using personalized content. Consider implementing dynamic text replacement and utilizing specific ads aligned with unique pages:

  1. Dynamic text replacement: Tailor your content to reflect the specific search terms or interests of each visitor, drastically improving relevance.
  2. AdMaps: Link your ads to unique landing pages that cater to distinct audience segments, enhancing user experience and improving conversions.
  3. Analytics at the audience level: Use data tools to track the performance of personalized content, allowing for ongoing adjustments.

Streamlining collaboration for faster delivery

Instapage also empowers teams with collaboration features that streamline the page building and review process. By enabling real-time edits and instant feedback, stakeholders can work together efficiently, ensuring a seamless launch.

  1. Real-time feedback: Instantly share and comment on pages in progress, reducing delays related to traditional review processes.
  2. Secure external sharing: Provide stakeholders with controlled access to your pages, facilitating collaboration while protecting sensitive information.
  3. Version history: Keep track of changes and revert to past versions if needed, ensuring that no valuable audience insights are lost.

In conclusion, Instapage stands out as the ultimate platform for marketers looking to create, test, and optimize landing pages that propel campaigns forward. By harnessing its full suite of features, you can expect to see significant improvements in your marketing ROI.

Ready to take your marketing endeavors to new heights? Start leveraging Instapage’s comprehensive tools today and witness the difference in your campaign performance!

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