Utilize Instapage's template optimized for Microsoft Surface Go and simplify your changelog page creation workflow

Design using a responsive changelog page template that delivers a flawless experience on Microsoft Surface Go. Try Instapage today!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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A step-by-step guide to leveraging Instapage for powerful landing pages and CRO

Effectively using Instapage can significantly bolster your marketing strategy by enhancing your landing pages' performance, directly impacting customer conversion rates. With powerful tools at your fingertips, even non-technical users can create stunning, high-converting pages without needing extensive design skills or coding knowledge. This guide walks you through the process to maximize your efforts.

Understanding your objectives

Before diving into the creation of landing pages, it’s essential to identify the specific goals of your marketing campaigns. What do you want to achieve? Is it collecting leads, hitting sales targets, or increasing brand awareness? This clarity will guide your design and messaging strategies effectively.

  1. Define your target audience: Knowing your audience helps tailor your messaging to their specific needs.
  2. Set measurable goals: Establish KPIs like conversion rates or lead generation targets to track your success.
  3. Choose the right templates: Instapage offers over 100 high-converting templates that align with various objectives.

Creating your landing page

With Instapage's flexible drag-and-drop builder, developing your landing page can be done in a matter of minutes. Select a template or create from scratch, then customize text, images, and lead generation forms to align with your campaign goals.

  1. Select a conversion-focused layout: Choose from templates that have been proven to work in your industry.
  2. Utilize Instablocks: This feature allows you to save and reuse any section of your landing page for consistency across different pages.
  3. Incorporate strong CTAs: Ensure your calls to action are clear and strategically placed.

Optimizing for conversions

Once your landing page is created, it’s time to optimize it for better performance. Use Instapage’s built-in experimentation features to run A/B tests, analyze visitor engagement through heatmaps, and continuously refine your approach based on analytics.

  1. Run A/B tests: Experiment with different headlines, images, and CTA placements to see what drives performance.
  2. Use heatmaps to analyze on-page behavior: Identify where visitors are clicking and what elements they interact with most.
  3. Track performance over time: Use Instapage's analytics dashboard to assess conversions and adjust tactics as necessary.

By following these steps, marketers can effectively leverage Instapage to create powerful landing pages that convert. Constant iteration based on analytics will ensure that your pages remain competitive in the fast-paced digital marketing landscape.

Start using Instapage today to elevate your landing page strategies and see a tangible impact on your marketing ROI. The tools available empower you to optimize and personalize your campaigns seamlessly.

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