Build a Microsoft Edge-ready categories page with a customizable template
Choose the best categories page template for Microsoft Edge
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
A comprehensive guide to using Instapage for your landing page optimization
Instapage provides an unparalleled platform for creating and optimizing landing pages tailored specifically for marketers looking to maximize ROI and streamline their advertising campaigns. This guide will lead you step-by-step through the essential features and tools offered by Instapage that empower marketing departments in sectors like Business Services, Tech/SaaS, and Financial Services to boost conversions effectively.
Getting started with Instapage
To kick off your journey with Instapage, it's crucial to familiarize yourself with its user-friendly interface. This platform equips you with over 100 high-converting templates and intuitive builders, enabling anyone to craft stunning landing pages without requiring coding knowledge.
- Access to templates: Discover numerous ready-made layouts optimally designed for various marketing needs.
- Drag-and-drop editor: Effortlessly create and customize pages to align with your branding.
- Lead generation elements: Integrate forms and call-to-action buttons seamlessly into your pages.
Designing your landing page
Once you've set up the basics, designing an effective landing page comes next. Leverage Instablocks, reusable sections that maintain design consistency across multiple pages, to enhance efficiency.
Optimizing for conversions
Understanding user behavior is crucial for optimization. Use the built-in A/B testing features and heatmaps to iteratively improve your landing pages.
- A/B Testing: Experiment with different headlines, images, and CTAs to find what resonates best with your audience.
- Heatmaps: Visualize visitor interactions and pinpoint areas of interest and hesitation.
- Analytics Dashboard: Monitor your campaigns and track essential KPIs to ensure you stay on target.
Personalizing the user experience
In today's digital marketing landscape, personalization can significantly elevate engagement and conversion rates. With Instapage, you can deliver tailored content that speaks directly to your audience segments.
- Dynamic text replacement: Customize your landing page content based on your visitors' needs.
- AdMaps: Aligning specific ads with corresponding landing pages enhances message continuity.
- Tracking audience metrics: Utilize data tools to gain insights into varied audience preferences.
By following this guide, you can strategically leverage Instapage's powerful features to create landing pages that not only attract traffic but also convert visitors.
Ready to transform your marketing campaigns? Start optimizing with Instapage today and unlock the potential of highly effective landing pages.
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