Take your categories page creation experience to the next level with our Ghost-compatible template

Build and integrate high-converting categories page templates with Ghost effortlessly!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for high-converting landing pages

Maximizing ROI through effective landing pages is essential in today’s digital marketing landscape. Instapage stands out as the most powerful landing page and conversion rate optimization (CRO) platform, providing marketers with the necessary tools to accelerate, optimize, and scale their campaigns. This guide will walk you through the steps to leverage Instapage's features to supercharge your landing page performance.

Understanding Instapage’s capabilities

Instapage is an all-in-one platform designed to create and optimize landing pages without requiring advanced coding skills. It offers over 100 high-converting templates that cater to various industries—ranging from business services to financial services. By utilizing these templates, marketers can launch campaigns efficiently and refine their approach based on real-time data.

  1. Access to 100+ customizable templates with varying layout options to suit different marketing goals.
  2. Intuitive drag-and-drop page builder allows users to design visually appealing pages quickly and effectively.
  3. Built-in lead generation elements to capture visitor information seamlessly.

Launching your landing page with ease

Building your landing page using Instapage is straightforward. Start by selecting a template that aligns with your campaign goals. You can then use the drag-and-drop functionality to personalize your page's layout, injecting essential brand elements.

  1. Choose a template that reflects your campaign's messaging and audience expectations.
  2. Utilize Instablocks for reusable sections that maintain consistency across multiple campaigns.
  3. Preview your landing page in real-time to ensure it appears as intended before launching.

Optimizing for conversions

Optimizing your landing page is crucial in ensuring that your marketing strategies yield positive results. Instapage provides various tools such as A/B testing and advanced analytics to help you analyze and improve your page’s performance.

  1. Conduct A/B tests to determine which elements of your page perform best and adjust based on user behaviors.
  2. Utilize heatmaps to visualize where visitors are focusing their attention and make informed edits.
  3. Monitor key metrics through an intuitive analytics dashboard to track success and optimize continuously.

Once your landing page is live, ensuring ongoing optimization is key. Regularly review performance data and adapt your strategies based on insights.

By following these steps, marketers can harness Instapage's full potential to create compelling and effective landing pages.

Ready to transform your digital marketing campaigns? Sign up for Instapage today and take the first step toward achieving higher conversions and maximizing your ROI!

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