Flexible and casual splash page templates

Use casual splash page templates and stay true to your brand identity. Resonate with your audience today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective casual splash page template for maximizing conversions

Creating a casual splash page is pivotal for engaging visitors and capturing leads effectively. Instapage's powerful landing page and conversion rate optimization (CRO) platform provides marketers with the tools to create high-converting splash pages that can elevate their entire digital marketing strategy. This guide outlines the steps involved in designing a casual splash page template to boost user engagement and enhance your marketing efforts.

Understanding the basics of a casual splash page

A casual splash page serves as the first impression for users visiting your site. It captivates visitors by presenting essential information in a friendly and approachable manner. It should be visually appealing, concise, and encourage users to take action, such as signing up or navigating further into your website. The layout and content of your splash page are critical for ensuring a smooth user experience and seamless transitions to other pages.

  1. Focus on a clear value proposition: Define what makes your offering unique and communicate this effectively.
  2. Use engaging visuals: Incorporate images or videos that resonate with your target audience's interests.
  3. Include strong calls-to-action: Use action words and create urgency, encouraging immediate response from visitors.

Step 1: Selecting the right template

Choosing the right casual splash page template is crucial to your campaign’s success. Instapage offers over 100 customizable templates designed for various marketing needs. When selecting a template, consider aspects such as mobile responsiveness, layout options, and ease of customization.

Step 2: Customizing your splash page

After selecting a template, the next step is to customize it according to your brand's identity and messaging. Utilize the intuitive page builder and pre-built lead generation elements offered by Instapage to enhance your splash page.

  1. Adapt the color scheme: Use colors that reflect your brand identity and engage your audience.
  2. Incorporate your logo: Ensure brand recognition by prominently displaying your logo on the page.
  3. Utilize dynamic content: Leverage personalization tools to create tailored experiences for different segments of your audience.

Step 3: Finalizing and optimizing the page

Once you've customized your casual splash page, it's time to conduct optimization tests. Utilize Instapage's built-in analytics and A/B testing features to evaluate performance. Monitor user engagement and adjust elements like headlines, images, and CTAs to enhance effectiveness.

  1. Set up A/B tests: Experiment with different versions of your splash page to find what resonates best.
  2. Track user behavior: Use heatmaps to identify where users click the most and optimize accordingly.
  3. Analyze conversion data: Regularly review analytics to inform future updates and improvements.

In conclusion, implementing a casual splash page template through Instapage can significantly enhance your marketing outcome. By focusing on user experience and continuous optimization, you can maximize conversions and boost ROI.

Ready to elevate your digital marketing campaigns? Start creating your casual splash page template on Instapage today and see the impact on your lead generation efforts.

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