Create casual short story website from scratch using our lead-focused templates

Drive more leads with Instapage casual short story website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Accelerate marketing success with Instapage’s landing page and CRO platform

Instapage provides a comprehensive solution for marketers aiming to enhance their digital campaigns through effective landing page and conversion rate optimization (CRO) practices. With its powerful suite of tools, you can harness high-performing templates, streamline collaboration, and personalize user experiences without the complexities that often accompany web development. Let's explore how Instapage helps you create, optimize, and scale your marketing efforts efficiently.

Utilizing templates and lead generation elements

One of the standout features of Instapage is its extensive library of over 100 high-converting templates. These templates are designed with marketers in mind, ensuring that you can launch campaigns quickly. You can easily customize these templates to match your branding and marketing goals, which significantly reduces the time needed to create engaging landing pages.

  1. Ready-to-use templates: Instapage offers a wide range of templates that cater to various industries, helping you avoid the hassle of starting from scratch.
  2. Pre-built lead generation elements: These are integrated components that assist in capturing valuable leads effectively, enhancing your ROI.
  3. Intuitive drag-and-drop builder: This allows you to modify pages effortlessly, ensuring that even those with minimal technical skills can create visually appealing pages.

Building landing pages that convert

Creating landing pages with Instapage doesn’t require any coding skills. The platform provides a flexible area where you can mix and match features to develop pages that suit your campaign’s objectives. With templates formulated to drive conversions, you can confidently engage your audience.

Optimizing for maximum conversions

To achieve higher conversion rates, Instapage offers built-in A/B testing and detailed heatmaps to track visitor interactions. This capability allows you to optimize your landing pages effectively, making data-driven decisions that enhance your campaign results.

  1. A/B testing: Test different versions of your landing page and identify which one performs better regarding visitor engagement and conversions.
  2. Heatmaps: Visualize user behavior on your pages to understand where visitors click, scroll, and spend their time, allowing for targeted optimizations.
  3. Analytics dashboard: Get comprehensive metrics and insights, making it easier to iterate and improve future campaigns.

Personalizing user experience

Understanding that one size does not fit all, Instapage allows for dynamic text replacement and tailored content delivery. This means that your landing page can respond to unique user criteria, enhancing the relevance of your messaging.

  1. Dynamic text replacement: Modify specific text elements based on visitor data to create a more personalized and engaging experience.
  2. AdMaps feature: Align your ads to unique landing pages, ensuring consistency and a seamless transition from ad click to landing page.
  3. Audience-level tracking: Monitor how different segments interact with your content, informing future strategic decisions.

By integrating these features, you can effectively boost the success of your marketing campaigns. Instapage empowers teams to leverage a robust landing page platform that maximizes ROI.

Ready to elevate your digital marketing efforts? Start with Instapage today and discover how our landing page optimization solutions can transform your campaigns into measurable success.

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