Bring your ideas to life with Instapage's casual settings page template

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating effective landing pages with instapage

Instapage offers a powerful platform for marketers to design and optimize their landing pages efficiently. By leveraging ready-to-use templates and advanced conversion optimization tools, you can harness the full potential of your digital marketing strategy and drive better results. This guide will walk you through the process of utilizing Instapage to create compelling landing pages tailored for various industries in the USA.

Understanding the importance of landing pages

Landing pages are critical touchpoints in any digital marketing campaign. They serve to capture leads and drive conversion by providing visitors with targeted, relevant content. Instapage's flexible tools enable marketers to create high-converting landing pages that resonate with diverse audiences such as those in business services, tech, and education.

  1. Increased conversion rates: Instapage's templates are designed based on proven marketing tactics, helping increase your ROI.
  2. Customizability: With drag-and-drop functionality, you can swiftly adapt templates to fit your unique brand requirements.
  3. Analytics tools: Integrated metrics allow you to track visitor engagement and optimize for better performance.

Getting started with instapage templates

To begin creating landing pages, log into your Instapage account and explore the library of over 100 customizable templates. Choose a layout that aligns with your campaign goals and audience preferences:

  1. Select from multiple categories: Choose templates specifically designed for various sectors like education, marketing, and financial services.
  2. Utilize intuitively built elements: Instapage offers a library of lead capture forms and buttons that enhance user experience.
  3. Save time with pre-built functionalities: Use Instablocks to insert frequently used sections across different landing pages.

Optimizing for conversion

Once your landing page is created, focus on optimization. Follow these steps to enhance conversion rates:

  1. Conduct A/B testing: Experiment with different headlines, CTA buttons, or images to identify what resonates best with your audience.
  2. Utilize heatmaps: Gain insights into visitor behavior and adjust your layout based on where users engage most.
  3. Customize for each audience: Use dynamic text replacement to deliver personalized content that speaks directly to distinct segments.

By implementing these strategies, you'll improve your landing pages' performance and maximize the effectiveness of your marketing efforts.

Transform your marketing campaigns with Instapage's comprehensive suite of tools. Start building effective landing pages today!

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