Create casual marketplace from scratch using our lead-focused templates

Drive more leads with Instapage casual marketplace template built to maximize conversions. Easy customization - no designer or coding skills needed.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for effective landing page optimization

Maximizing the ROI of your digital marketing campaigns requires strategic planning and the right tools. Instapage is an advanced landing page and conversion rate optimization (CRO) platform that stands out in the crowded marketplace. This guide will walk you through the essential features of Instapage, designed specifically to accelerate and optimize your marketing efforts across multiple sectors, including business services, tech, education, and more.

Understanding the power of Instapage's landing pages

Instapage enables marketers to create high-converting landing pages without the need for coding or developer assistance. With its intuitive drag-and-drop builder, you can tailor both aesthetics and functionality. Whether you're launching a new marketing campaign or optimizing an existing one, Instapage provides over 100 customizable templates to fit any objective, allowing you to start strong and avoid costly design errors.

  1. Wide array of templates: Choose from over 100 ready-to-use, conversion-focused templates that cater to various industries and goals to reduce your setup time.
  2. Flexible page creation tools: Utilize Instablocks to easily create and duplicate sections across landing pages, ensuring a cohesive design and faster production.
  3. Mobile-first design: Ensure that your landing pages are optimized for mobile users, enhancing user experience and accessibility, which is crucial given the increasing mobile traffic.

Optimizing your landing pages for higher conversion rates

To improve the effectiveness of your digital marketing campaigns, implementing optimization strategies on your landing pages is vital. Instapage offers built-in experimentation tools that enable you to identify what resonates with your audience through actionable insights.

Leveraging personalization for targeted content

Creating unique experiences for different audience segments boosts engagement. With features like dynamic text replacement and AdMaps, Instapage allows you to align specific ads with tailored landing pages.

  1. Dynamic text replacement: Automatically customize headlines and page content based on the visitor's source or demographic, which enhances relevance and boosts conversion potential.
  2. AdMaps integration: Seamlessly connect your ads to custom landing pages for an optimized funnel that ensures continuity from ad click to landing.
  3. Audience tracking: Use analytics tools to assess the performance of your personalized campaigns, ensuring continuous improvement and higher ROI.

Enhancing collaboration for swift execution

Instapage enhances your marketing team's productivity by integrating seamless collaboration tools. This allows for swift feedback and iteration, which is essential in a fast-paced digital marketing environment.

  1. Real-time editing: Collaborate with team members directly on landing pages, making immediate updates and adjustments based on feedback.
  2. Secure sharing: Easily share your landing pages and designs with outside stakeholders while maintaining control over sensitive data.
  3. Instant feedback mechanisms: Use comment functionalities to provide specific feedback on design and messaging, ensuring everyone is on the same page.

By utilizing the unique capabilities of Instapage, marketers across various sectors can optimize their landing pages efficiently, leading to higher conversions and enhanced user engagement.

Ready to take your digital marketing campaigns to the next level? Sign up for Instapage today and unlock the full potential of conversion rate optimization.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results