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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

The ultimate guide to the instapage landing page and CRO platform

Instapage stands out as a powerful landing page and conversion rate optimization (CRO) tool, designed specifically for marketers looking to enhance their digital campaigns. With its extensive range of features, Instapage enables users to build high-converting landing pages quickly and effectively, providing a seamless experience for their specific target audiences in various industries such as marketing, education, and finance.

Understanding the value of Instapage

One of the key benefits of using Instapage is its user-friendly interface combined with robust tools that empower marketers. Users can leverage more than 100 templates that are not only ready to use but are also specifically designed to maximize lead generation and drive conversions. This greatly simplifies the process of creating engaging, effective landing pages without needing extensive coding knowledge.

  1. Pre-built templates that cater to various industries — Save time and effort with customizable designs.
  2. Intuitive page builders that simplify creation — Drag-and-drop functionality for easy editing.
  3. Integrated lead generation elements — Capture leads right from your landing pages with forms and calls to action.

Step-by-Step Guide to Creating Your First Landing Page

Creating your first landing page on Instapage is a straightforward process. Follow these steps to maximize your success:

  1. Choose your template: Start by selecting from the extensive library of high-converting templates to fit your campaign needs.
  2. Customize your content: Utilize the intuitive elements to add your unique content, ensuring it's engaging and tailored to your audience.
  3. Publish and optimize: Once satisfied, publish your page and use the built-in analytics to track performance for ongoing improvements.

Optimizing for Conversions

Optimization is essential for ensuring your landing pages drive maximum results. Instapage provides powerful features that help you achieve this.

  1. Utilize A/B testing: Test different versions of your landing page to discover what resonates best with your audience.
  2. Analyze user behavior: Detailed heatmaps allow you to see where visitors are clicking and what content is engaging them.
  3. Adjust based on insights: Use data gathered from testing and analytics to refine your strategies for higher conversions.

Incorporating these techniques will help you streamline the optimization process and ultimately maximize your campaign's ROI.

Take your digital marketing efforts to new heights with Instapage, empowering you to create and optimize landing pages that convert.

Ready to get started? Sign up for Instapage today and transform your landing page strategy into a high-performing marketing asset.

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