Utilize Instapage's business website template optimized for Midori for maximum efficiency

Get high conversion rates with our Midori-optimized business website template. Created for marketers to build great SEO-optimized landing pages with ease!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to mastering Instapage for landing page optimization

Creating effective landing pages is vital for maximizing ROI on your marketing campaigns. Instapage’s powerful platform provides marketers with the tools necessary to accelerate and optimize their digital strategies efficiently. This guide will walk you through the key steps to leverage Instapage effectively, ensuring you can transform your lead generation efforts into tangible results.

Getting started with Instapage

Instapage offers more than just templates; it's a comprehensive platform designed for seamless page creation and optimization. To begin, create an account and familiarize yourself with the intuitive dashboard. Explore the numerous high-converting templates available, which cater to various sectors such as Business Services, Education, Tech, and more. This selection allows you to tailor your landing pages according to your unique audience’s needs.

  1. Template selection: Choose from 100+ pre-designed templates tailored to different industries.
  2. Customization: Utilize drag-and-drop functionality to modify templates without needing coding skills.
  3. Lead generation elements: Integrate forms and call-to-action buttons easily to capture potential leads.

Building your landing page

The page builder is designed for efficiency and user-friendliness. Start with the template that resonates with your campaign goals. The intuitive interface allows you to personalize elements, including text, images, and calls-to-action, ensuring each element aligns with your brand voice.

  1. Instablocks: Use these customizable sections to enhance your landing page with structured layouts that suit your content.
  2. Dynamic text replacement: Tailor content to align with your audience segment for more personalized engagement.
  3. AdMaps: Connect specific ads to unique landing pages to enhance relevance and user experience.

Optimizing for conversions

Once your landing page is set, it’s time to optimize for conversions. Utilize Instapage’s built-in A/B testing feature to experiment with different content elements or designs. Regularly analyze presentations and user behavior to make data-driven adjustments. Ensure your page is responsive and loads quickly across devices.

  1. Analytics dashboard: Monitor traffic sources and user actions to identify performance bottlenecks.
  2. Heatmaps: Visualize on-page behavior to determine where users click most frequently.
  3. Iterative testing: Use insights gained from experiments to refine your landing page continuously.

By following these steps, marketers in sectors like Financial Services, Insurance, and Government can leverage Instapage for highly effective campaign optimization. The result? A tailored landing page that converts visitors into leads.

Now that you've mastered the fundamental steps of using Instapage, it's time to implement these strategies in your campaigns to maximize results.

Ready to boost your digital marketing efforts? Sign up for Instapage today and take your landing pages to the next level!

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