Choose our business website template compatible with Wix and turn visitor interactions into conversions
Streamline your content management with business website templates designed for compatibility with Wix.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A step-by-step guide to optimizing your landing pages with Instapage
In the competitive digital landscape, utilizing Instapage allows marketers to create high-converting landing pages quickly. This guide will help you navigate through the powerful features of Instapage, providing actionable steps to enhance your campaign effectiveness and maximize ROI.
Understanding the essentials of landing page optimization
High-performing landing pages are crucial in driving online conversions. Instapage offers more than just design capabilities; it provides marketers with tools necessary for effective optimization. Key components to consider include the page layout, call-to-action (CTA), and lead generation elements. By utilizing Instapage’s features, you can tailor each landing page to specific target audiences, thus enhancing relevance and performance.
- Targeted content: Align your messaging with the audience you wish to attract to maximize engagement.
- Effective CTAs: Place clear, compelling calls-to-action throughout the page to drive conversions.
- Lead generation tools: Utilize built-in elements that simplify the process of capturing visitor information.
Step 1: Choose a template and customize it
Selecting the right template is crucial as it forms the foundation of your landing page. Instapage offers over 100 high-converting templates designed for various industries and purposes. Once you've chosen a template, customize it based on your branding guidelines and campaign goals.
Step 2: Optimize for conversions
Focus on elements that directly influence conversion rates. Instapage allows for A/B testing and provides heatmaps to track user interaction intuitively. A/B testing different headlines, images, and CTAs can reveal what resonates best with your audience.
- A/B Testing: Experiment with different variations of your landing page to find out what works best.
- Heatmaps: Understand user behavior on your landing page to identify areas that may need attention.
- Analytics Dashboard: Review performance metrics to make data-driven decisions for optimization.
Step 3: Personalize and collaborate for better results
Personalization is key to creating engaging experiences for users. Utilize dynamic text replacement to align landing pages with the specific ads visitors clicked. Collaboration features in Instapage allow teams to edit pages in real-time, facilitating quick feedback and iterative improvements.
- Dynamic text: Tailor your landing page message to match the keywords or phrases that brought visitors to your site.
- Real-time editing: Work alongside your team to make immediate changes based on collective input.
- Stakeholder sharing: Securely share access with external stakeholders for broader feedback.
By following these strategic steps, you'll create landing pages that not only attract visitors but also retain their interest and convert them effectively.
Ready to transform your digital marketing campaigns? Start using Instapage for your landing page needs today and experience the growth you've been aiming for!
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