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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your ROI with Instapage's powerful landing page and CRO platform

Instapage is designed to empower marketers in various industries—including business services, tech, education, and financial services—by providing a comprehensive suite of tools for landing page creation and conversion rate optimization. With features tailored for both small and large campaigns, you can effectively transform and boost your marketing efforts regardless of your budget.

Getting started with Instapage

Beginning your journey with Instapage involves understanding its unique capabilities. Start by selecting a flexible template from the extensive library—over 100 conversion-focused layouts are at your disposal. Here’s how to make the most of your selection:

  1. Choose a template that aligns with your campaign objective, as this ensures a focus on conversion.
  2. Utilize pre-built lead generation elements to engage visitors from the outset.
  3. Customize elements using the intuitive drag-and-drop builder for seamless personalization.

Optimizing your landing pages for conversions

To elevate the performance of your landing pages, follow these optimization techniques:

  1. Implement A/B tests to identify which variations yield the best results, allowing for data-driven adjustments.
  2. Utilize heatmaps to analyze user behavior, helping to pinpoint where visitors interact most, and refine those areas.
  3. Leverage the analytics dashboard for real-time insights into page performance and audience engagement.

Enhancing personalization for unique audiences

Creating a tailored experience for distinct segments of your audience can significantly boost conversion rates. Here are key strategies:

  1. Adopt dynamic text replacement to customize content based on visitor demographics.
  2. Align specific ads with relevant landing pages using AdMaps to ensure visitor intent matches your offerings.
  3. Monitor audience-level metrics to assess how well your content resonates with different segments.

Incorporating these strategies will not only enhance user experience but also maximize your campaign ROI. Collaborating with your team effectively using Instapage's features will streamline page production, ensuring swift execution and review.

To capitalize on your investments in online advertising and marketing, weigh the benefits of utilizing Instapage's multi-faceted approach to landing page development. By focusing on speed, ease of use, and robust analytics, your marketing campaigns are poised for success.

Start today with a free trial of Instapage and discover the powerful tools that will elevate your marketing strategy to new heights.

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