Create brutalist membership site from scratch using our lead-focused templates

Drive more leads with Instapage brutalist membership site template built to maximize conversions. Easy customization - no designer or coding skills needed.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating high-converting landing pages with Instapage

Harnessing the power of Instapage enables marketers to craft effective landing pages that significantly enhance the performance of digital marketing campaigns. With an arsenal of features designed for both beginners and advanced users, you can elevate your conversion rates and achieve measurable ROI. This guide provides step-by-step instructions on utilizing Instapage and its robust functionalities to optimize your marketing efforts.

Understanding landing pages

A landing page is a standalone web page specifically designed to capture leads and drive conversions. It's separate from your main website, focusing solely on a particular offering or campaign. By utilizing Instapage's tailored design tools, you create pages that not only attract visitors but also convert them into leads or customers. This deep dive explores how effective landing pages function and their critical role in your overall marketing strategy.

  1. Engagement: Use compelling visuals and copy that resonate with your target audience.
  2. Clarity: Ensure that your offer is prominently displayed to avoid confusion.
  3. Call to action: Incorporate clear and actionable CTAs to guide users to the next step.

Step-by-step guide to using Instapage features

Follow these steps to set up your first landing page on Instapage, ensuring you leverage the platform's capabilities.

  1. Choose a template: Start with one of the 100+ high-converting templates to ensure your design is effective.
  2. Customize your page: Use the drag-and-drop builder to adjust text, images, and layout according to your brand’s identity.
  3. Optimize for performance: Utilize built-in A/B testing tools to determine which versions of your landing page perform best.

Utilizing optimization tools for better results

Once your landing page is live, it's crucial to monitor its performance continuously. Instapage provides several optimization tools.

  1. Heatmaps: Visualize user engagement to identify which parts of your page capture attention.
  2. Analytics dashboard: Track performance metrics, such as conversion rate and bounce rate, to refine your approach.
  3. A/B testing: Compare different versions of your landing page to discover what drives the most conversions.

Implementing these optimization strategies will not only enhance user experience but also significantly improve your conversion metrics.

In conclusion, creating high-converting landing pages through Instapage is achievable with the right approach and tools. By following our guide, you can effectively harness the power of landing pages in your marketing strategy.

Ready to elevate your marketing campaigns? Get started with Instapage today and see the difference high-converting landing pages can make!

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results