Bring your ideas to life with Instapage's brutalist front page template

Unleash your creativity with the brutalist front page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A powerful landing page strategy with the Brutalist front page template

The Brutalist front page template provides a unique and engaging way to capture audience attention and drive conversions. By leveraging Instapage's high-converting templates, businesses can adapt their marketing approach to ensure that landing pages stand out from the competition. This guide will walk you through the steps necessary to effectively utilize the Brutalist template, combining aesthetics with functionality for maximum ROI.

Understanding the Brutalist front page template

The Brutalist front page template is characterized by its minimalist yet bold design, focusing on essential elements without unnecessary distractions. This approach not only grabs attention but also facilitates better user experience by guiding visitors towards key calls to action.

  1. Simplicity: Emphasizes clarity over complexity, helping users focus on primary goals.
  2. Bold Typography: Utilizes strong font choices to create visual impact and draw attention.
  3. Contrasting Colors: Pairs high-contrast colors to enhance readability and engagement.

Step 1: Selecting the right elements

Before diving into the design process, identify which elements will anchor your landing page using the Brutalist front page template. Consider the audience's preferences and the goals of your campaign.

  1. Call to Action (CTA): Ensure your CTA stands out and is appealing to boost conversions.
  2. Visual Hierarchy: Utilize size and placement to guide user attention to essential information.
  3. Content Blocks: Structurally organize your page with clear, concise content blocks to enhance readability.

Step 2: Customizing your layout

Customization is crucial in making the Brutalist template your own. Tailor the layout to align with your brand's aesthetics while still utilizing the template's strengths.

  1. Adjust Text Sizes: Ensure titles are prominent but complement the overall environment of the template.
  2. Incorporate Elements Wisely: Use images and videos sparingly to maintain a clean look that resonates with visitors.
  3. Mobile Optimization: Confirm that the design translates well on mobile devices, as many users will interact from smartphones.

Step 3: Implementing personalization strategies

Once your page layout is established, think about how to personalize the user experience. Personalization based on visitor data can significantly enhance engagement and conversion rates.

  1. Dynamic Text Replacement: Customize text based on user data to convert visitors meaningfully.
  2. Segment Your Audience: Target different audience types with tailored messaging to guide them effectively towards your objectives.
  3. Analyze Behavior: Utilize heatmaps and engagement analytics to continuously refine your personalized approach.

By combining these strategies, the Brutalist front page template becomes a powerful tool for achieving your marketing objectives, allowing for experimentation and consistent optimization.

Ready to elevate your marketing game? Start using Instapage's Brutalist front page template today and watch your conversions soar!

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