Create brutalist archive website from scratch using our lead-focused templates
Drive more leads with Instapage brutalist archive website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
Boost your campaigns with Instapage: the ultimate landing page and CRO platform
Instapage stands out as a robust platform that can significantly enhance your digital marketing strategy. With an array of customizable landing pages, intuitive tools, and high-converting templates, marketers can easily capture leads and maximize their ROI. This guide walks you through the essential steps to effectively utilize Instapage for optimal campaign performance.
Step 1: Choose the right template for your goals
Selecting the right template is crucial for engaging your target audience. Instapage offers over 100 high-converting templates designed for various industries. Here’s how to choose:
- Identify your target audience — Understand their needs to select a fitting template that resonates with them.
- Match your campaign goals — Determine if your objective is lead generation, product announcement, or event registration and choose a template accordingly.
- Leverage design features — Use visually appealing designs and layouts that enhance user experience.
Step 2: Customize your landing page
After choosing a template, the next step is customization. Instapage's intuitive builder allows you to personalize your pages without any coding skills. Key elements to focus on include:
- Dynamic text — Utilize dynamic text replacement to tailor messages for different audiences.
- Lead gen elements — Integrate forms and CTAs that are strategically placed for maximum visibility.
- Imagery and branding — Include images that reflect your brand’s identity to build recognition.
Step 3: Optimize for conversions
Optimization is vital for converting visitors into leads. Utilize Instapage’s built-in tools to refine your landing pages. Consider these strategies:
- A/B testing — Experiment with different headlines and images to see what drives better engagement.
- Heatmaps — Use heatmaps to analyze user behavior and understand areas of improvement.
- Analytics dashboard — Monitor performance metrics to track conversion rates and adjust your strategy accordingly.
Implementing these steps can drastically improve the performance of your landing pages and overall campaign results. Using Instapage's advanced features will empower you to generate leads effectively.
Ready to transform your digital marketing efforts? Try Instapage today and see the results for yourself.
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