Create brutalist archive website from scratch using our lead-focused templates

Drive more leads with Instapage brutalist archive website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Boost your campaigns with Instapage: the ultimate landing page and CRO platform

Instapage stands out as a robust platform that can significantly enhance your digital marketing strategy. With an array of customizable landing pages, intuitive tools, and high-converting templates, marketers can easily capture leads and maximize their ROI. This guide walks you through the essential steps to effectively utilize Instapage for optimal campaign performance.

Step 1: Choose the right template for your goals

Selecting the right template is crucial for engaging your target audience. Instapage offers over 100 high-converting templates designed for various industries. Here’s how to choose:

  1. Identify your target audience — Understand their needs to select a fitting template that resonates with them.
  2. Match your campaign goals — Determine if your objective is lead generation, product announcement, or event registration and choose a template accordingly.
  3. Leverage design features — Use visually appealing designs and layouts that enhance user experience.

Step 2: Customize your landing page

After choosing a template, the next step is customization. Instapage's intuitive builder allows you to personalize your pages without any coding skills. Key elements to focus on include:

  1. Dynamic text — Utilize dynamic text replacement to tailor messages for different audiences.
  2. Lead gen elements — Integrate forms and CTAs that are strategically placed for maximum visibility.
  3. Imagery and branding — Include images that reflect your brand’s identity to build recognition.

Step 3: Optimize for conversions

Optimization is vital for converting visitors into leads. Utilize Instapage’s built-in tools to refine your landing pages. Consider these strategies:

  1. A/B testing — Experiment with different headlines and images to see what drives better engagement.
  2. Heatmaps — Use heatmaps to analyze user behavior and understand areas of improvement.
  3. Analytics dashboard — Monitor performance metrics to track conversion rates and adjust your strategy accordingly.

Implementing these steps can drastically improve the performance of your landing pages and overall campaign results. Using Instapage's advanced features will empower you to generate leads effectively.

Ready to transform your digital marketing efforts? Try Instapage today and see the results for yourself.

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