Use the brown template website template to enhance your brand’s visual identity and attract more visitors

Engage more visitors with our brown template website template, designed for both beauty and conversion, and perfect for any industry.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your ROI with Instapage landing page and CRO platform

Instapage is your go-to solution for creating high-converting landing pages that empower marketers to optimize and scale their digital marketing campaigns efficiently. With our powerful platform, you can leverage advanced features and user-friendly tools to enhance your marketing strategy, no matter the size or budget of your team.

Utilizing templates and lead generation elements

The first step in boosting your campaigns is accessing our library of over 100 ready-to-use templates that are proven to convert. These templates can be easily customized to match your branding and messaging, allowing you to capture leads effectively. Utilize pre-built lead generation elements that seamlessly integrate with each template for a streamlined experience.

  1. 100+ high-converting templates: These templates are designed based on best practices in conversion optimization, ensuring that your landing pages are optimized for performance.
  2. Pre-built lead generation forms: Quickly integrate forms into your pages with intuitive drag-and-drop builders, minimizing setup time and maximizing efficiency.
  3. Customization features: Personalize templates to suit your audience and brand, aligning every element for a cohesive look and feel.

Building landing pages without coding

There’s no need to rely on developers to create stunning landing pages. With Instapage, marketers can effortlessly build landing pages using our flexible and easy-to-use platform. Our library of conversion-focused layouts and Instablocks allows for a tailored look that maintains consistency across your marketing efforts.

  1. User-friendly page builder: Instapage features a drag-and-drop interface that allows you to create pages quickly, enabling you to launch your campaigns faster.
  2. Mobile-responsive designs: Every landing page you create is automatically optimized for mobile devices, ensuring an excellent user experience across all platforms.
  3. Collaboration features: Work seamlessly with your team to create, review, and publish landing pages efficiently while maintaining brand integrity.

Optimizing your landing pages for conversion

To ensure your campaigns yield the highest returns, optimization is key. Instapage offers built-in experimentation features, such as A/B testing and detailed heatmaps, to help you gather insights on user behavior and preferences. You can assess page performance through our analytics dashboard, allowing you to make data-driven adjustments.

  1. A/B testing capabilities: Experiment with different elements of your landing pages, such as headlines and CTAs, to discover what resonates best with your audience.
  2. Heatmaps: Visualize user interactions on your pages to identify areas of improvement and enhance engagement rates.
  3. Comprehensive analytics: Track performance metrics that matter, from conversion rates to user behavior insights, empowering you to refine your strategy continually.

With these steps in place, you can create highly targeted and optimized landing pages that cater to your specific audience's needs. This will not only enhance user experience but also contribute significantly to your marketing ROI.

Next, let’s explore the FAQ section to provide answers to common inquiries related to using Instapage for your landing page and CRO needs.

Ready to get started? Sign up for Instapage today and transform your marketing campaigns with high-performance landing pages that drive results.

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