Create Your Branding Microsite with Instapage's Template

What is a branded community website? A branded community website is a type of community website that is associated with a particular brand, influencer, or company.

A microsite is a branded content site that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company websiteʼs subdomain and have a different URL than their company websites.

Engaging Design For a good microsite, itʼs important to focus on four main design elements images, videos, fonts and navigation. All of these should remain consistent throughout the site for a more professional look. Images, specifically large background or large center images, grab a visitorʼs attention immediately.

Space branding refers to using physical environments, such as retail stores, offices, and public spaces, to create a brand experience for customers.

While websites are the anchor of your online presence, microsites are smaller and often consist of only a few pages, and often only one. Theyʼre used as a form of branded content thatʼs focused on a particular product or event, or to try to attract a very specific audience.

1. Apple. Apple serves as a great example because of how well they incorporate branding into many different areas on their website. They provide a simple user experience that expresses to visitors exactly the type of company they have found a unique, modern business that adheres to the whims of tech.

A microsite is a smaller, simpler auxiliary site that is different from a companyʼs main website, serves a specific purpose, and is sometimes temporary. Some have their own domain names, while others live happily on a brandʼs main site.

Creating a microsite is easy all you need is a domain name and web hosting. The critical thing to remember when creating a microsite is that it should serve a specific purpose. Your microsite should also be easy to navigate, and it should be well-written and rich in relevant content.

A microsite is a website that promotes a companyʼs products, services, campaigns, events, or entire brand. The definition of a microsite encompasses many different things; theyʼre small websites or single web pages that use a different domain or subdomain, separating them from the companyʼs main website.

Simple Steps to build a microsite Be clear about why and for whom you are building a microsite. Determine the reason why you want to develop a microsite. Create and buy a memorable domain name. Create engaging content. Develop an SEO strategy to promote your microsite. Сonsider the design. Launch your microsite.