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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your ROI with Instapage's powerful landing page solutions

Instapage offers an unparalleled platform designed for marketers seeking to optimize, scale, and maximize the return on investment (ROI) from their digital marketing campaigns. With a diverse array of landing page templates and advanced conversion rate optimization (CRO) features, businesses across multiple verticals can streamline their marketing efforts and achieve impressive results.

Leveraging high-converting templates

One of the core strengths of Instapage is its extensive library of over 100 pre-built, conversion-focused landing page templates. These templates cater specifically to various business needs and eliminate the time-consuming task of designing from scratch. Marketers can quickly customize these templates to reflect their brand identity and messaging while ensuring they capture leads effectively.

  1. Variety: Templates are available for different industries such as business services, education, and financial services, ensuring a perfect fit for your unique audience.
  2. Customization: Easily modify colors, fonts, and images to match brand guidelines without the need for coding skills, making it accessible for teams of any size.
  3. Lead generation: Built-in lead generation elements help you capture essential visitor information, driving higher engagement and conversion rates.

Optimizing landing pages for maximum conversions

To ensure that your landing pages are performing their best, Instapage provides built-in optimization tools. These features allow marketers to test, analyze, and refine their landing pages based on real-time behavior and performance data.

  1. A/B testing: Conduct experiments with different versions of your pages to find out which elements drive the highest conversions.
  2. Heatmaps: Visualize where your visitors are clicking and scrolling on the page, helping you identify areas that may need improvement.
  3. Analytics dashboard: Track key performance metrics to gain insights on your campaigns, facilitating continuous optimization.

Personalizing the user experience

Instapage empowers marketers to deliver tailor-made content that resonates with each audience segment. Using dynamic text replacement and AdMaps, you can ensure your ads and landing pages are perfectly aligned to provide unique experiences that drive conversions.

  1. Audience-specific content: Create personalized landing pages that address the specific needs of various audience segments, enhancing engagement and conversion rates.
  2. Dynamic elements: Automatically adjust content based on user behavior or demographics, capturing attention and making the experience relevant.
  3. Data-driven insights: Use metrics to measure the impact of personalization efforts and refine strategies for better outcomes.

By harnessing these powerful features, marketers can maximize their ROI, drive engagement, and elevate their digital marketing campaigns to the next level.

Now is the time to take your marketing efforts to greater heights. Leverage Instapage's comprehensive landing page and CRO platform to create, optimize, and scale your campaigns effectively.

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