Create bold comparison website from scratch using our lead-focused templates
Drive more leads with Instapage bold comparison website template built to maximize conversions. Easy customization - no designer or coding skills needed.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
Master the art of conversion with Instapage's powerful landing page templates
Instapage’s landing page and conversion rate optimization platform is designed to help marketers boost their marketing strategies through effective campaign execution. With over 100 customizable templates tailored for various industries, users can create high-converting landing pages that enhance user engagement and maximize ROI. Whether you're in business services, tech/SaaS, or financial services, Instapage empowers you to tailor your approach to your target audience effectively.
Understanding the importance of landing pages
Landing pages are crucial in the buyer's journey, serving as the first point of contact between your audience and your offer. They are designed to convert visitors by providing them with a focused message and a specific call to action. With Instapage, you gain access to conversion-optimized layouts that streamline this process, equipped with intuitive features that enhance user experience.
- High-converting templates: Choose from 100+ layouts designed based on proven marketing principles.
- Intuitive drag-and-drop builder: Easily customize templates without any coding experience, allowing for faster deployment.
- Built-in optimization tools: Use A/B testing and heatmaps to analyze performance and refine your strategy.
Step 1: Selecting the right template
Choosing the right template is crucial for ensuring that your landing page aligns with your marketing goals. Instapage offers an extensive library of templates suitable for various industries. Here’s how to select the most appropriate one for your needs.
- Identify your campaign goal: Is it lead generation, product sales, or brand awareness? Your goal should guide your template selection.
- Consider your target audience: Tailor your template choice based on the specific preferences and behaviors of your audience segments.
- Evaluate page performance: Look for templates that have been tested and proven successful in converting visitors to customers.
Step 2: Customizing your landing page
Once you've selected a template, it's time to customize it to reflect your brand and message. Instapage’s easy-to-use interface allows you to modify elements quickly.
- Incorporate your brand colors and logos to ensure brand consistency.
- Use compelling copy and engaging visuals to attract user attention and encourage action.
- Optimize for mobile devices by ensuring that all elements are responsive and correctly displayed on various screen sizes.
Step 3: Optimize for conversions
With your landing page set up, the next step is to optimize it for maximum conversions. Instapage provides several features that make this process streamlined and effective.
- Implement A/B testing: Experiment with different headlines, CTAs, and designs to see which version performs best.
- Utilize heatmaps: Analyze where users are clicking on your page to identify what works and what doesn’t.
- Personalize content: Use dynamic text replacement to ensure your landing page speaks directly to different audience segments based on their source.
By following these steps, you ensure that your landing pages are not only functional but are also designed to convert.
Ready to create a high-converting landing page? Start using Instapage today to harness the power of optimized templates and advanced CRO features.
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