Create bold archive website from scratch using our lead-focused templates

Drive more leads with Instapage bold archive website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to mastering Instapage for optimized landing pages

Instapage is a powerful landing page and conversion rate optimization (CRO) platform tailored for marketers looking to enhance the performance of their digital campaigns. In this guide, we will provide you with a step-by-step approach to utilizing Instapage effectively, ensuring you maximize your return on investment (ROI) across various industries including technology, education, and financial services.

Understanding the importance of high-converting landing pages

High-converting landing pages are pivotal to any digital marketing campaign. Utilizing the templates and lead generation elements available in Instapage can save you time while also enhancing your campaign's effectiveness. Here’s an overview of how Instapage facilitates the creation of these pages:

  1. Pre-built templates: Instapage provides over 100 ready-to-use templates that are optimized for conversions. These templates allow marketers to achieve results without needing extensive design skills.
  2. Intuitive page builders: The platform features intuitive builders that simplify the page creation process, enabling marketers to launch landing pages efficiently.
  3. Lead generation elements: With built-in tools for capturing leads, you can drive traffic to your campaigns and convert visitors effectively.

Creating your landing page with Instapage

Building a landing page on Instapage is straightforward. Follow these steps to start creating your optimized page:

  1. Choose a template: Select from the vast library of conversion-focused layouts.
  2. Customize your content: Use the drag-and-drop editor to tailor your page to reflect your brand's voice and marketing goals.
  3. Integrate lead gen tools: Add forms, buttons, and other lead generation tools to maximize conversions.

Optimizing for conversions with built-in tools

Instapage offers unique features that allow for optimization of landing pages. To ensure you're getting the best results, consider the following:

  1. A/B testing: Utilize A/B tests to determine which version of your landing page performs better.
  2. Heatmaps: Use Instapage's heatmaps to visualize user engagement on your page.
  3. Analytics dashboard: Track performance metrics that help you make data-driven decisions.

Once you've created and optimized your landing page using the strategies outlined, you can significantly improve your marketing efforts.

In conclusion, Instapage provides you with the tools necessary to craft high-performing landing pages that drive conversions.

Ready to transform your marketing campaigns? Start your journey with Instapage today!

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results